- The Whole Story: Men, Multitasking and TV Genres
MediaDailyNews, Mike Bloxham - Thursday, February 28, 2013
Concurrent use of media has been with us a long time. No ...
- Time With Video Underscores Need For Fine-Tuned Cross-Media Placements
Video Insider, Daisy Whitney - Thursday, February 28, 2013
The amount of time spent watching digital video on mobile phones a ...
- Making Social Matter
Marketing Daily, Jason Hoch - Wednesday, February 27, 2013
Broadcast networks and programs cannot simply put out one-way programming anymore a ...
- Arbitron's Cross-Platform, Mobile Revenues Rise
MediaDailyNews, David Goetzl - Monday, February 25, 2013
While they are still a very small part of its business, Arbitr ...
- New Nielsen TV Data May Not Boost Revs, VOD Could
MediaDailyNews, David Goetzl - Friday, February 22, 2013
The new data Nielsen will generate by classifying homes with Internet-connected T ...
- Agencies Kick Off Drugfree.org Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
A group of agencies, media companies and production houses have pitched ...
- Fox Now App Promoted During TV Shows
MediaDailyNews, Wayne Friedman - Monday, February 11, 2013
Fox is now more heavily promoting its second-screen app Fox Now. Long-ter ...
- How Publishers Can Get Real About Mobile
Mobile Marketing Daily, Kirk McDonald - Tuesday, February 12, 2013
Optimizing for mobile devices was just table stakes for getting into t ...
- Meet "Omni-Channel" Marketer Nomi
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 11, 2013
With the help of $3 million in seed funding, Nomi made i ...
- The Whole Story: Behind The Buzz On Streaming Media
MediaDailyNews, Mike Bloxham - Thursday, February 7, 2013
Streaming video has gained significant attention in recent times as the mark ...
- Time Warner Revs Hold: TV Nets Up 5%
MediaDailyNews, Wayne Friedman - Wednesday, February 6, 2013
For the second day in a row, a major media company sa ...
- Time To Have Cross-Device Talk With Agency
Online Media Daily, Are Traasdahl - Thursday, February 7, 2013
While there have been some innovative mobile-only ad plays in the la ...
- Ex-Conde Nast Exec To Lead Shout! Digital Strategy
Online Media Daily, Gavin O'Malley - Wednesday, February 6, 2013
As part of a larger effort to build its digital bona fide ...
- What Content Niche Is The Next Big Hit?
MediaDailyNews, Mike Bloxham - Wednesday, February 6, 2013
Neither the food nor the homes category emerged from a vacuum; it ...
- Disney TV Drives Quarter: ABC Broadcast, Cable Enjoys Ad Uptick
MediaDailyNews, Wayne Friedman - Tuesday, February 5, 2013
Walt Disney's first fiscal quarter got dinged a bit from lower ho ...
- Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge
Online Media Daily, Laurie Sullivan - Tuesday, February 5, 2013
Some 54% of companies participating in the Marketing Budgets Report expect ...
- comScore Expands Device Sample Sizes
Online Media Daily, Mark Walsh - Monday, February 4, 2013
Per comScore, its Media Metrix Multi-Platform service offers accurate measurement of audien ...