- Dairy Queen Promotes Cross-Platform Campaign On NBCU
MediaDailyNews, Steve McClellan - Friday, May 31, 2013
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal ...
- A True Marketing Marriage
Marketing Daily, Ken Beaulieu - Friday, May 31, 2013
Intuit's Adrian Parker views social and mobile as a marketing marriage ma ...
- BlackArrow Helps Cablers Monetize Ads Cross-Platform
MediaDailyNews, David Goetzl - Thursday, May 30, 2013
BlackArrow, which counts Comcast and Time Warner Cable among its investors a ...
- 'Sports Illustrated' Site Debuts 'SI Now' Show
MediaDailyNews, David Goetzl - Tuesday, May 28, 2013
Had the CNN/SI network not been abandoned early last decade, "Sports Illustrate ...
- Digital Video Platforms Can't Make Big Gains Without Traditional TV As A Partner
TV Watch, Wayne Friedman - Tuesday, May 28, 2013
Twitter recently forged deals with A+E, ESPN, and Turner Sports that wou ...
- Vice, Twitter Partner For Mobile Show
Online Media Daily, Gavin O'Malley - Thursday, May 23, 2013
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvi ...
- TV Stations' Future Digital Goals: Not Living By Algorithms Alone
TV Watch, Wayne Friedman - Friday, May 24, 2013
Taking a swing at new digital players who have siphoned away so ...
- Media Storm Inks Ad Buying Deal With Videology
MediaDailyNews, David Goetzl - Monday, May 20, 2013
Media Storm, which specializes in representing entertainment entities, such as FX a ...
- Cable Increases VIewership Cross-Platform
Around the Net In Media, Phyllis Fine - Monday, May 20, 2013
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content a ...
- Experience Trumps Device: Adaptive Engagement In An Omnichannel World
Online Media Daily, Alec Francesconi - Monday, May 20, 2013
Many organizations struggle to establish a seamless mobile experience. Relying solely ...
- Optimize Format For Effective Multi-Media Viewing
Research Brief, Jack Loechner - Friday, May 17, 2013
According to a new report from Brand Perfect, considering global publishing f ...
- The Whole Story - Homes and Gardens (and Media)
MediaDailyNews, Mike Bloxham - Thursday, May 16, 2013
With weekends accounting for so much home-improvement business, it becomes critical ...
- Local TV Viewers Crazy For Social Media, Newspapers Generate More Tweets
MediaDailyNews, Wayne Friedman - Friday, May 10, 2013
Which media does better with social media? It seems everyone can cla ...
- Electus Promotes Caracciolo To President, Content Marketing
MediaDailyNews, Fern Siegel - Thursday, May 9, 2013
Multimedia entertainment studio Electus, an operating business of IAC promoted Laura Caraccio ...
- Engagement: 'Dead' Walks Off With Top TV Ranking
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
AMC's "Walking Dead" doesn't break the top-50 list in the Nielsen rating ...
- Arbitron Dials Up Revs 5%, Cross-Platform Efforts
MediaDailyNews, David Goetzl - Wednesday, May 8, 2013
In its release of first-quarter earnings, Arbitron said it also invested $4 ...
- Tapad Names Cattarulla, Regional VP, Sales
Online Media Daily, Fern Siegel - Wednesday, May 8, 2013
Tapad, a provider of unified cross-device advertising solutions, has opened new offic ...
- E.W. Scripps Looks To Build Digital Dollars
MediaDailyNews, David Goetzl - Monday, May 6, 2013
E.W. Scripps is investing some $20 million this year looking to increa ...
- Gray TV Delivers Small Rev Uptick, Journal Communications' TV Rev Soars
MediaDailyNews, Wayne Friedman - Thursday, May 2, 2013
As with other TV station groups, Gray Television took a hit fr ...
- Disney Pitches App Strategy, New Digital Projects
Online Media Daily, Gavin O'Malley - Thursday, May 2, 2013
Along with some fresh programming, Disney Interactive used its NewFront presentation ...
- Forget e-, m-, s-, f-, and t-: Introducing i- [infinite] Commerce
Real-Time Daily, Joe Lozito - Friday, May 3, 2013
Instead of creating destination sites, we now create an experience platform th ...
- Viacom Revs Dip 6%, But Nickelodeon Rebounds
MediaDailyNews, David Goetzl - Wednesday, May 1, 2013
With Nickelodeon ratings regaining momentum and "Teenage Mutant Ninja Turtles" a plu ...
- NBCU Takes Rev Hit, But Comcast Up Nearly 3%
MediaDailyNews, Wayne Friedman - Wednesday, May 1, 2013
NBCUniversal's broadcasting revenues took a major hit in the first quarter ...