- Global Ad Growth Up 6%, BRIC Leads Expansion
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
Worldwide advertising growth will continue to move modestly higher this year, ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Marketing Daily, Sarah Mahoney - Sunday, July 27, 2014
As consumers become increasingly adept with their smartphones, physical retailers can expe ...
- YuMe Launches New Ad Units That Work Across All Devices
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
YuMe launched a new set of multiscreen video ad units that wo ...
- NBCU Creates New Sales Research Unit
MediaDailyNews, Wayne Friedman - Wednesday, July 23, 2014
Following up on what was a successful TV upfront ad sales perio ...
- Google Acquires drawElements, Keeping Tighter Reins On Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 23, 2014
Google has acquired Helsinki, Finland-based drawElements in a move to improve ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- How Planning Problems Are Hindering Cross-Channel Campaigns
Audience Buying Insider, Richard Jalichandra - Wednesday, July 23, 2014
Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, a ...
- Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcastin ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- The Biggest Mistake Marketers Still Make
SearchBlog, Laurie Sullivan - Wednesday, July 9, 2014
Direct response or branding goals can determine how search marketers set ...
- Investing In Media Companies: Q&A With Venture Capitalist Vincent Tang
MediaDailyNews, Charlene Weisler - Monday, July 7, 2014
Vincent Tang is a venture capitalist who has made a career ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...