- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- The Seed For Conde Nast Online Was Planted Somewhere Else
VidBlog, P.J. Bednarski - Tuesday, September 30, 2014
Conde Nast Entertainment President Dawn Ostroff learned a lot while running T ...
- Facebook Claims Atlas Will Solve 'Cross Device Problem'
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Facebook is claiming it has solved the "cross device problem" for markete ...
- Crossing Channels Without Drowning Takes A Road Map
SearchBlog, Laurie Sullivan - Friday, September 26, 2014
Consumers want consistency as they move between the Web and mobile channe ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Digital Asset Firm Zonza Integrates With 4As/ANA's Ad-ID, Will Facilitate Ad Automation, Improve Workflow
MAD, Joe Mandese - Tuesday, September 23, 2014
In the first integration of its kind, Zonza, a digital asset manageme ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...
- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A fundamental change has taken place in the last 12 months ...
- Digital Video Growth Drives More Efficient CPMs
Video Insider, Daisy Whitney - Friday, September 19, 2014
Mobile video is growing, programmatic buying is rocking, and over-the-top devices contin ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Targeted Victory, an audience targeting firm focused on Republican political candidates, ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- Confidence in Measuring Mobile ROI/Cross-Platform Performance Still Shaky
MoBlog, Steve Smith - Monday, September 15, 2014
Marketers say they still can't measure the things they most value ...
- Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
Online Video Daily, P.J. Bednarski - Monday, September 15, 2014
Extreme Reach has introduced a new dashboard solution that allows a us ...
- TV Hours Watched Yielding To Digital Video
Research Brief, Jack Loechner - Monday, September 15, 2014
According to a new report by Nielsen, young people continue to shi ...
- Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attributi ...
- Nielsen Notes Uptick In Smartphone Video Views
VidBlog, P.J. Bednarski - Monday, September 8, 2014
Digital viewing is driving total viewing time up among all the a ...
- Seamless Cross-Channel Service Crucial For Car Insurers Google, GFK And Nielsen Advise
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Car insurance brands must adapt to cross-device behaviours to remain competitive, accordi ...
- Triton Digital Unveils New Streaming Ad Platform
MediaDailyNews, Erik Sass - Tuesday, September 2, 2014
Triton Digital this week unveiled its new Triton Advertising Platform to he ...
- Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution
RTBlog, Tyler Loechner - Wednesday, September 3, 2014
Drawbridge, a cross-device ad-targeting firm, is expected to announce updates to i ...