- Capital One Touts Wallet App, Apple Pay In New Ad
MAD, Steve McClellan - Tuesday, December 30, 2014
The credit card firm is debuting a new spot during Wednesday night ...
- The Future of Broadcast Television
MediaDailyNews, Bryant McBride - Tuesday, December 30, 2014
With the convergence of second-screen adoption and the abundance of real-time ne ...
- Is Mobile The Un-Channel?
Marketing Insider: Cross-Channel, Steve Smith - Saturday, December 27, 2014
In its latest report on mobility, longtime analyst Julie Ask couldn't ...
- Checking In With The Bureau Of Integration
Marketing Insider: Cross-Channel, Steve Smith - Saturday, December 20, 2014
We talk a good game about wanting to create more holistic effor ...
- Time Inc. Taps IFTTT For Multichannel Distribution
MediaDailyNews, Erik Sass - Thursday, December 18, 2014
Time Inc. has entered into a new strategic partnership with technology fi ...
- Cross-Channel Campaigns Remain Challenging For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Despite the need for multiplatform campaigns as consumer habits change, only 2 ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...
- Cross-Channel Chatter And Building Better Stories
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 12, 2014
Talking the talk of cross-channel marketing and post-silo infrastructure is way ahe ...
- Fallon To Help Big Ten Network Boost Its National Profile
MAD, Larissa Faw - Friday, December 5, 2014
BTN wants be recognized as a national network by both diehard fa ...
- 3 Reasons Why Networks are (or Should Be) Embracing the TV Industry's Digital Revolution
MediaDailyNews, Manish Bhatia - Monday, December 8, 2014
Whether consumers are embracing the cord, cutting or shaving it, one thi ...
- Out-Of-Home Must Transcend Advertising
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
I was also going to mention that scene - you know t ...
- Omnichannel And Integrated Planning: The Spirit (At Least) Is Willing
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 5, 2014
Nothing speaks to the nascence of integrated systems among brands than t ...
- Online Advertising Start Making Sense: What Lies Ahead
VidBlog, P.J. Bednarski - Friday, December 5, 2014
The founder and COO of Wywy envisions a year ahead in whi ...
- 'Algorithms That Learn' Catching Up To Personally Identifiable Information
RTBlog, Tyler Loechner - Wednesday, December 3, 2014
The ability to run cross-device campaigns has become a staple promise ...
- Vodafone Enters The Race For Big-Screen Attention
London Blog, Sean Hargrave - Tuesday, December 2, 2014
Vodafone's courtship of Tesco's Blinkbox service is as much about providing entertainme ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...