- eXelate Launches Cloud-Based Platform For Cross-Device Marketers
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Data tech firm eXelate on Tuesday announced it has rolled three maj ...
- 67% of CPG Companies Recognize Digital Potential; Only 16% Using Effectively
Research Brief, Jack Loechner - Wednesday, January 28, 2015
According to a new study, CPG Sales Leaders Go Multichannel, conducted ...
- DoubleClick, Marin Named 'Leaders' In Cross-Channel Marketing
RTBlog, Tyler Loechner - Wednesday, January 28, 2015
G2 Crowd, a software review site, has compiled a list of ...
- YP Bows Cross-Device Retargeting
MediaDailyNews, Erik Sass - Thursday, January 22, 2015
Advertisers trying to chase consumers across multiple devices got a little he ...
- Havas Clients Set For 'People Based Marketing' Through Facebook Atlas Partnership
Around the Net In MAD London, Sean Hargrave - Thursday, January 22, 2015
Havas clients such as Coca-Cola, Reckitt Benckiser and Sony will be hand ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...
- Correction: NBC Digital Research Attribution
MediaDailyNews, Wayne Friedman - Monday, January 19, 2015
In the story, "NBC To Release Daily Digital Video Estimates Of ...
- Mobile 'Moments' Demand A Different Metric
Data and Targeting Insider, Steve Smith - Monday, January 19, 2015
Throwing the same old Web analytics at mobile wholly misses the potenti ...
- Follow The Mangled Bag: From Social Meme To Cross-Platform Campaign
Marketing Insider: Cross-Channel, Steve Smith - Saturday, January 17, 2015
A strange social meme among many in the world of UGC p ...
- Time Inc. Launches Daily Cut Culling Content From Its Brands
Around the Net in Video, P.J. Bednarski - Friday, January 16, 2015
Time Inc. on Thursday launched Daily Cut, a free ad-supported platform aggregati ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...
- Time Inc. Launches The Snug For DIY, Decor
MediaDailyNews, Erik Sass - Monday, January 12, 2015
Time Inc. is making another big investment in digital media with t ...
- Forget The Distractions - What Marketers Really Need To Take From CES
MediaDailyNews, Tom Goodwin - Monday, January 12, 2015
The biggest mistake we've made thus far is to mindlessly apply o ...
- Hear, Hear: Brands Not Tapping Potential Of Social Listening To Support Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 9, 2015
Social software platforms that capture, manage, and enable analysis of data a ...
- Target Puts Mobile At Center Of Online Sales and Cross-Channel Success
Marketing Insider: Cross-Channel, Steve Smith - Sunday, January 11, 2015
Target's selective release of traffic and sales metrics from the holiday sugges ...
- Forecast: Streaming Will Surpass Trad Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, January 6, 2015
Where will "most" of people's media consumption be in six years? O ...
- Meredith Buys Native Advertiser Selectable
MediaDailyNews, Erik Sass - Tuesday, January 6, 2015
Meredith Corp. continued to bolster its advertising and marketing services this we ...
- What's In Store For The Ad Tech Industry in 2015
MediaDailyNews, Tom Shields - Tuesday, January 6, 2015
In a world where context is increasingly commoditized, publisher first-party data h ...
- Allstate's New Year's Multi-Screen Campaign Plays With Convergence Culture
Marketing Insider: Cross-Channel, Steve Smith - Friday, January 2, 2015
Multiple platforms are more than a media buying challenge; they are ...