- Meredith Taps Martin As Chief Strategy Officer
MediaDailyNews, Fern Siegel - Monday, March 30, 2015
Meredith Corp. has named Kim Martin as its new chief strategy office ...
- Cause Marketing In An Integrated And Digital World
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, March 30, 2015
Marketing a brand's social responsibility efforts is no longer a trend. ...
- IAB Issues An Addendum To Tackle Mobile Video Advertising Specs
VidBlog, P.J. Bednarski - Monday, March 30, 2015
About a year ago, the IAB outlined the role and evolution ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Real-Time Daily, Tyler Loechner - Thursday, March 26, 2015
Mediaocean is the latest ad firm to attempt to bring television in ...
- Setting The Table For Cross-Screen Video Integration
Video Insider, Alvin Bowles - Thursday, March 26, 2015
Brands and their agencies still have some distance to go on getti ...
- Will Big Data Kill Off Our Precious Syndicated Research Tools?
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, March 23, 2015
Syndicated research will not be with us for long. And big da ...
- Crown Media Launches In-House Production Company, New Ad Division Crown Connectivity
MediaDailyNews, Fern Siegel - Tuesday, March 17, 2015
Crown Media Family Networks is getting into the production business. The pare ...
- FTC To Tackle Cross-Device Targeting
Daily Online Examiner, Wendy Davis - Tuesday, March 17, 2015
The Federal Trade Commission will hold a workshop in November examining priva ...
- Cultivating Data-Driven Creatives
Marketing Insider: Cross-Channel, Aaron Harvey - Monday, March 16, 2015
Capturing creatives' interest in data is a matter of making it comprehensib ...
- Esurance Wants To Stay Master Of Its Own Data Domain
Data and Targeting Insider, Steve Smith - Sunday, March 15, 2015
The digital native brand built its own DMP, runs its own programmat ...
- Yahoo, ABC News, Strengthen Alliance
Around the Net in Video, P.J. Bednarski - Friday, March 13, 2015
ABC and
Yahoo are expanding their 2011 partnership to include a daily segme ...
- Changing Newsrooms, Shifting Media Priorities Giving Birth To New Media Models
MediaDailyNews, Laurie Sullivan - Thursday, March 12, 2015
Could Yahoo emerge in 2015 as the new face of journalism? So ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- Why Now Is The Most Exciting Time To Work In Advertising
Online Spin, Tom Goodwin - Thursday, March 12, 2015
We've got odd names for things at the moment. I tried ...
- How Nielsen Is Embracing 'Non-Traditional' Viewers
Around the Net in Video, P.J. Bednarski - Tuesday, March 10, 2015
Ooyala's Jim O'Neill blogs that a new Nielsen ad campaign suggests t ...
- DMG Launches Cross-Platform Ad Team
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
The publisher said the cross-platform ad partnership team would allow it ...
- Hey, Who Moved My Storefront?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, March 9, 2015
Retailers and manufacturers need to focus far more on the front do ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...