- The Role Of Mobile In The Omnichannel Purchase Journey
Marketing Insider: Cross-Channel, Naghi Prasad - Tuesday, May 26, 2015
Vast amounts of data can quickly and cost-effectively be processed opens t ...
- Cross-Platform Ad Campaigns Add Millions To Audience Reach
MediaDailyNews, Wayne Friedman - Thursday, May 21, 2015
Cross-platform advertising on both TV and Internet screens continues to drive increment ...
- Shifting B2B Buyers From Offline to Online (They're Consumers Too)
Marketing Insider: Cross-Channel, Bob Barr - Monday, May 18, 2015
B2B buyers do a lot of their shopping online, too, jumping fr ...
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
Joining other networks to provide marketers and media agencies with more da ...
- Cross-Screen Marketing Tech Firm Tapad Raises $18.5M
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
Tapad, a cross-screen marketing technology provider, on Wednesday announced it has clos ...
- So This Media Director Walks Into A Publishing Summit
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, May 11, 2015
Although the focus MediaPost's Publishing Insider Summit stayed predominantly on digital, the ...
- Retailers Investing In Programmatic, But Analytics Remain Fragmented
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Two-thirds (67%) of retailer marketers are moving more media dollars to programmat ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- Relevant Publishers Secret For Success? Modern Advertising
MediaDailyNews, Kunal Gupta - Wednesday, May 6, 2015
Modern advertising is only possible when savvy publishers affording themselves all t ...
- MSLO Revs Tank After Meredith Deal
MediaDailyNews, Wayne Friedman - Tuesday, May 5, 2015
Martha Stewart Living Omnimedia has reported its first full set of quarter ...
- A Manual For A Better Target On Your Back
Research Brief, Jack Loechner - Tuesday, May 5, 2015
U.S. internet users are conducting more and more searches that start a ...
- Integrated Marketing Campaigns: Who's On First?
Marketing Insider: Cross-Channel, Greg Paull - Monday, May 4, 2015
In the age of social, mobile and user-generated content, the traditional wa ...
- Hola! Hispanic Ad Spending Jumps
MediaDailyNews, Erik Sass - Friday, May 1, 2015
With the U.S. Hispanic population growing by leaps and bounds, advertisers a ...