- Let's Not Allow Fragmented To Mean Fractured
Marketing Insider: Cross-Channel, Anupam Tewari - Monday, August 31, 2015
Leading brands conceive of, and create, brand experiences that seem all t ...
- Millennials Driving Demand In Health And Wellness Through Mobile, Says Yahoo
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
Although Millennials are earning less than previous generations, they are spending mo ...
- The Missing Link: No Single Source Of Truth
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, August 24, 2015
The only way to truly integrate all technologies in your Marketing Technolo ...
- NBC Universal Takes $200M Stake In BuzzFeed
Around the Net in Video, P.J. Bednarski - Tuesday, August 18, 2015
Confirming rumors, Comcast’s
NBCUniversal said today it will make a $200 million equi ...
- For Better Results, Ask Tougher Questions
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, August 17, 2015
Use these questions as fodder for unfolding a more interesting and authent ...
- Millennial TV Viewing Strong, Says CBS
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2015
New early research from CBS shows almost one-quarter of viewing of broadca ...
- CBS's Poltrack: If Only People Would Stop Using DVRs
Around the Net in Video, P.J. Bednarski - Tuesday, August 11, 2015
Within 5 years, more sophisticated measurements will prove that the audience f ...
- The Talk Of The Town: Cross-Channel Attribution
Marketing Insider: Cross-Channel, Viviane Wanderley - Monday, August 10, 2015
Cross-channel attribution is not going to answer all of our questions b ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
RTBlog, Tyler Loechner - Monday, August 10, 2015
The audiences watching TV and digital video are (mostly) the same, ...
- comScore Validates Measurement For Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Third-party ad validation for some Google products got a shot in t ...
- Motor Trend Sees A New Print Version For 'Roadkill'
Around the Net in Video, P.J. Bednarski - Tuesday, August 4, 2015
This is apparently the first YouTube channel that is going to beco ...
- Testing Your Cross-Channel Crisis Communications System
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, August 3, 2015
It's critical to make sure your entire team has a clear understandi ...