- Closing The Moment Marketing Gap In 2016
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, December 28, 2015
To create engaging, branded experiences across paid, earned and owned media, bran ...
- In-App Advertising Still Has Hurdles, Criteo VP Says
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 22, 2015
Jason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchange ...
- AMI, Weinstein Co. Team For Cross-Platform Shows
MediaDailyNews, Fern Siegel - Monday, December 21, 2015
American Media, which publishes celebrity and lifestyle magazines, is teaming with t ...
- Fixing The Broken RFP System For Better Cross-Channel Planning
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, December 21, 2015
Requests for Proposals have enjoyed a long tenure as one of t ...
- 37% Admit To Deleting Email Promotions Before Reading Them
Email Marketing Daily, Jess Nelson - Monday, December 14, 2015
Personalization has been the email marketing buzz term of 2015 and wi ...
- TiVo, RealityMine Strike Olympic Measurement Deal With NBC
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TiVo Research and RealityMine, in partnership with NBCU, will provide single-source cross-platfo ...
- With Cross-Platform Targeting, First-Party Data Can Be Misleading
Around the Net in Real-Time, Tobi Elkin - Monday, December 14, 2015
eMarketer Analyst Lauren Fisher spoke with Omar Tawakol, group vice president a ...
- Innovation: We Do It Because We Have To - And Because We Can
Marketing Insider: Cross-Channel, Raphael Rivilla - Monday, December 14, 2015
"Horse with Harden," produced by BBDO New York, is a great examp ...
- YouTube Is A Great Place To Watch TV
Around the Net in Video, P.J. Bednarski - Thursday, December 10, 2015
On YouTube's list of top-watched videos are a lot of TV star ...
- 2016 Predictions: Marketers, Batten Down The Hatches, It's About To Get Rough Out There
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, December 7, 2015
Two constants will remain as we head into 2016. First, data wi ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...