- 7 Things Buyers And Sellers Need To Know About Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 29, 2016
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...
- Platform Publishing Specialists Are In Vogue
Around the Net in Real-Time, Tobi Elkin - Monday, March 28, 2016
Publishers are on a hiring spree--they're looking for new talent to mana ...
- How To Hold Your Data Provider Accountable
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 28, 2016
Manish Ahuja, chief product officer at Qualia, talks about the state ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- Embracing Beginner's Mind, What Would You Like To Learn?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 21, 2016
Four weeks into writing this column, I don't want it to devol ...
- Viacom Inks Big Cross-Platform Deal With comScore
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanc ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
Publishers Daily, Erik Sass - Tuesday, March 15, 2016
The service, available to CPG advertisers, brings together different forms of measureme ...
- Cross-Platform Advertising: It's The Message, Not The Medium
MediaDailyNews, Omri Marcus, Hadar Turovitch - Tuesday, March 15, 2016
One more burger commercial and you'd want to push the CEO ...
- BuzzFeed's CMO Talks New Premium Offering, Attribution Challenge
Around the Net in Real-Time, Felicia Greiff - Monday, March 14, 2016
BuzzFeed launched a new ad format called Swarm at South by Southwe ...
- There's Nothing Random About KIND Snacks
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 14, 2016
KIND snacks founder and CEO Daniel Lubetzky's goal was to make ...
- Steps On The Path To Omni-Channel Attribution
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 7, 2016
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, ...
- Beacon Service Claims To Bridge Offline and Online
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Advertisers are being promised the ability to bridge the gap between onli ...