- Let the Games Begin!
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, May 31, 2016
The prevalence of second screens will make the upcoming 2016 Summer Olympi ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, May 26, 2016
The notion of cross-screen media is well-heeled by now. There are differe ...
- Visual IQ Formalizes Key Strategic Partnerships
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
Cross-channel attribution software provider Visual IQ announced it added new companies ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
RTBlog, Tobi Elkin - Wednesday, May 11, 2016
There's a lot of chatter about cross-device and cross-screen measurement. Lots ...
- NatGeo Will Present Online Prequel To "Mars'
Around the Net in Video, P.J. Bednarski - Monday, May 9, 2016
At its NewFronts presentation, National Geographic announced it would stream a sho ...
- Bridging The Data Disconnect
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 9, 2016
Connexity's Paul Martecchini talks about how marketers can connecting the dots betwe ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
SearchBlog, Laurie Sullivan - Monday, May 9, 2016
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insid ...
- Drawbridge Gets $25 Million In New Funding, Looks To Partnerships And Global Expansion
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Drawbridge on Thursday received $25 million in Series C, led by Sequo ...
- 'Forbes' Features Print Ad With Video Player
Publishers Daily, Sara Guaglione - Monday, May 2, 2016
'Forbes' is experimenting with a unique type of cross-platform ad execution: ...