- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Yes Lifecycle Marketing Upgrades Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Wednesday, September 28, 2016
Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities a ...
- Oracle Orchestrates, Revamps Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Clo ...
- Horizon Wins Tim Horton's U.S. Media Assignment
MAD, Larissa Faw - Friday, September 23, 2016
Horizon will be responsible for media planning and activation across all channe ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- How Cross-Device Identity Matching Works
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Gartner releases a blog post that shows a cross-device identity case stu ...
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- Meredith Reveals Brand Partnership Initiative At First BrandFront Presentation
Publishers Daily, Sara Guaglione - Wednesday, September 14, 2016
At its first BrandFront presentation, Meredith Corp. unveiled an initiative for i ...
- VideoAmp Announces European Expansion With New Offices, Partnerships
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includ ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- KFC Launches Media Review, MEC Won't Defend
MAD, Steve McClellan - Thursday, September 8, 2016
The brand spent an estimated $224 million on ads in the U. ...
- Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2016
Marketers can now calculate reach and frequency against a database of h ...
- SimilarWeb Appoints Chief Commercial Officer
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- SpotX, LiveRamp Partner To Bypass Walled Gardens
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Video inventory management platform SpotX announced a partnership with LiveRamp that wi ...
- Getting Real About Cross-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, September 6, 2016
True cross-channel engagement and tracking across all channels remains enormously difficult f ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- ABCd Launches Four New Digital-Only Series
Around the Net in Video, P.J. Bednarski - Friday, September 2, 2016
ABC added four new digital exclusive short form series available on i ...
- Warren Named President, Telemundo Deportes
Television News Daily, Wayne Friedman - Thursday, September 1, 2016
Ray Warren will become president of NBCUniversal's Telemundo Deportes, where he wi ...
- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, September 1, 2016
The notion of cross-screen media is well-heeled by now. There are differe ...