- People Prefer Visible CSR Products
Marketing: Green, Aronté Bennett - Wednesday, December 9, 2009
Marketers should be aware that their appeal to people's charitable or givi ...
- Hyundai To Air Five Spots On Super Bowl
Marketing Daily, Karl Greenberg - Friday, November 13, 2009
The Fountain Valley, Calif. marketing arm of the Korean automaker is prepari ...
- CSR As Branded Content
Marketing: Green, Diana Verde Nieto - Wednesday, November 4, 2009
Traditional marketing is simply no longer sufficient in connecting with consumers. Th ...
- The 'Real-Time' Of Social Media
Marketing Daily, Greg Schneider - Tuesday, October 27, 2009
As media professionals, we must help our clients reach and engage wi ...
- Corporate Social Responsibility Should Be Mainstream Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Tim Sanders, author of the book
Saving the World ... - Brands Using Gannett's Ripple6 Social Media Platform To Reach Customers
Online Media Daily, Gavin O'Malley - Monday, July 27, 2009
Ripple6, Gannett Co.'s social media platform provider, continues to sign advertisers hung ...
- It's Time To Demand Responsibility From Consumers, Too
Marketing: Green, Hugh Hough - Wednesday, July 22, 2009
Brands should not only continue their CSR efforts, they should expand th ...
- Customer Loyalty: How to Earn It
Online Media Daily, Guy Maser - Friday, July 17, 2009
There's a saying in the business world: Customer acquisition is an investmen ...
- Who Knew? Consumers Hate Offshore Call Centers
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2009
The Contact Center Satisfaction Index finds that domestic reps were rated ...
- Cross-National CSR Programs Can Be Effective
Engage:Hispanics, Charles R. Taylor - Thursday, May 21, 2009
Research has found that a focus on the global aspects of t ...
- CSR Is The New 'Branded Content'
Marketing: Green, Diana Verde Nieto - Wednesday, May 20, 2009
The benefits of using corporate social responsibility as part of branded conte ...