- The Future Is Customer Experience Management
Marketing Daily, Laura Bassett - Thursday, August 29, 2013
Customer experience management begins with a change in mindset, but that's ju ...
- Purina One Invites Food Bowl Creativity
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Purina One is calling on cat lovers to create and share do-it-yourse ...
- Make It Easy: M-Shoppers Active But Impatient
MoBlog, Steve Smith - Wednesday, August 28, 2013
Ease of use trumps all other qualities when consumers enter a reta ...
- The Marketing Funnel And The Customer Life Cycle
Marketing Daily, Russ Mann - Tuesday, August 27, 2013
It's not about more content -- it's about content that gets foun ...
- Americans' Satisfaction With Domestic Autos Drops
Marketing Daily, Karl Greenberg - Tuesday, August 27, 2013
Americans' satisfaction with their new cars and trucks has slipped over ...
- Search Marketers: Don't Forget Authenticity To Build Brand Advocates
SearchBlog, Laurie Sullivan - Tuesday, August 27, 2013
The need for authenticity in marketing from search to social continues ...
- The Next Frontier: The In-Store Shopping Experience
Marketing Daily, Sherry Orel - Monday, August 26, 2013
As online shopping continues to increase, more and more consumers are conte ...
- American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- A Return To Brick And Mortar
Marketing Daily, Bradley Reeves - Wednesday, August 21, 2013
It's clear that the role of the physical store is changing ...
- Mobility And Agility In Customer Service
MarketingTools: CRM, Neil Rosen - Tuesday, August 13, 2013
In a book I wrote several years ago, I talked about t ...
- Audi's AR Car Manual Deciphers Your Dashboard
MoBlog, Steve Smith - Tuesday, August 13, 2013
Now here is a genuinely useful application of AR -- telling ...
- Know Customer Through Relationship Data vs. Transactional
Research Brief, Jack Loechner - Tuesday, August 13, 2013
A new study by Yesmail Interactive, in conjunction with Gleanster, finds th ...
- The New Personal Experience Economy
Marketing Daily, TJ Person - Monday, August 12, 2013
The personal experience economy -- where we leave clues about all kin ...
- FirstBank: 'Restore Your Faith In Free'
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2013
A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- Momentum Marketing
Marketing Daily, Greg Ippolito - Thursday, August 8, 2013
If you want to move people, you have to become a pa ...
- Mobile Self-Service Customer Satisfaction Increasing Demand
Online Media Daily, Laurie Sullivan - Thursday, August 8, 2013
Improving customer satisfaction means fostering online services that allow consumers to he ...
- Citi Expands 'Thank You' Loyalty Experiences
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2013
Citi is partnering with athletes and entertainers for its new lineup ...
- Wireless Customer Satisfaction Improving
Marketing Daily, Aaron Baar - Thursday, August 1, 2013
"The carriers are getting more proactive, driving customers to that experience," J. ...