- Data Overload Stifling Customer Service Improvements
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 27, 2013
More than 25% of contact centers suffer from data overload -- a ...
- Live Chat Customer Service Connects SEO, Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 25, 2013
While I'm a bit skeptical about the benefits of live chat ...
- Back To The Future
Online Spin, Joseph Jaffe - Monday, November 25, 2013
Last week I had not one but two experiences with social-media-related custom ...
- Moving On From ROI To ROE - A Return On Empathy
Marketing Daily, Mark Ingwer - Friday, November 22, 2013
Innovations in the neurosciences and developments in social media have revealed th ...
- Sprint Tumbles In 'Consumer Reports' Ratings
Marketing Daily, Aaron Baar - Friday, November 22, 2013
The publication surveyed its more-than 58,000 subscribers to rank the carriers ...
- Capitalizing On Behavioral Data To Create A Better Customer Loyalty Experience
Marketing Daily, Michael Hemsey - Wednesday, November 20, 2013
It's time marketers recognize that their perception of reality is different fr ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- Thrillist To Debut 'Shops' Initiative As Part Of Editorial
Online Media Daily, Gavin O'Malley - Monday, November 11, 2013
Thrillist Media Group has been particularly aggressive about adding ecommerce to i ...
- Nurturing Brand Advocates: The Untapped Earned Media Opportunity
Marketing Daily, Jessica Thorpe - Friday, November 8, 2013
Consumers are now empowered with the ability to share their experiences wi ...
- What A Workout! A Cautionary Tale Of Transactional Messaging
Email Insider, Amanda Hinkle - Thursday, November 7, 2013
Lately I've been noticing more and more examples of poor cross-channel marketi ...
- Where We Decide: The Exponential Impact Of Retail Creativity
Marketing Daily, Paul Kuzma - Friday, November 1, 2013
Brand marketers and creative agencies invest millions every year in understanding t ...