- Be My Brand Bae: The Age of Chat's Implications For Advertising
Online Spin, Josh Engroff - Friday, August 26, 2016
If you ever get the chance to see Erin Yogasundram present, y ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Volkswagen Suffers, Lincoln On Top, Per ACSI
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2016
The American Customer Satisfaction Index shows a strong rebound for the au ...
- Is This The New Brand?
Marketing Insider: Customer Experience, Laurie Petersen - Monday, August 22, 2016
How would you define customer experience? Is it how you make peop ...
- Progress In Leveraging Consumer Insights Remains 'Glacial'
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2016
In a 2009 benchmark study, the Boston Consulting Group found just 1 ...
- Persil Launches Mobile Trial To Peak At Customer Trends
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Unilever's Persil is trialling a three-month partnership with mobile dry cleaning a ...
- 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
Mobile Insider, Chuck Martin - Thursday, August 11, 2016
More shoppers are looking for direct help from the companies they a ...
- Tesco Launches Pop Up Shop To Promote Finest Range
Around the Net In MAD London, Sean Hargrave - Friday, August 5, 2016
Tesco hopes to capture the flag of premium supermarket ranges by addi ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...