- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...
- Virgin Media Customers Say They Lost 'Historic' Emails
Around the Net in Email, Ray Schultz - Tuesday, August 22, 2023
Virgin Media customers responded in force to a Guardian article stating th ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- B2B Brands Need To Improve The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, August 16, 2023
B2B customers are expecting and demanding more service. Here is the ca ...
- WPP, Optimizely Enter Global DXP Partnership
MAD, Steve McClellan - Wednesday, August 9, 2023
The agreement formalizes the working relationship the two firms have had f ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- AI Email Tool Offered To Healthcare Providers
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
Weave is debuting a feature that enables users to send AI-generated ema ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- Triggering Kindness in the AI Neighborhood
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
Can generative AI make us better neighbors...and a stronger neighborhood platform? T ...
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
The direct-to-consumer acquisition landscape is not what it used to be. It ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Babies R Us Reborn: Smaller, Experiential
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
WHP Global is reviving the retail banner in New Jersey's American Drea ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...
- Qualtrics Unveils AI Tool, Says It Will Invest $500M In AI
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
The new solution, XM/os2, leverages the firm's database of human emotion ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Deloitte Digital And Salesforce Team Up On AI For CRM
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
Clients can use the tools to deliver tailored experience in a trustwort ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...
- AI Rift: Consumers Are Less Likely Than Brands To Expect A Positive Impact: Study
Email Marketing Daily, Ray Schultz - Friday, June 23, 2023
Few consumers feel they receive a personal experience most of the tim ...
- Masters Of The Fine Art Of Programmatic Exploitation
RTBlog, Joe Mandese - Monday, June 19, 2023
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- Email Rated A Key Customer Experience Tool: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
A minority of companies have mapped out their customer journey, Netigate repo ...
- Amazon Prime Video Leads In ACSI Customer Satisfaction Survey
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Prime Video surpasses Disney+, which lost ground after ranking #1 last y ...
- Waiting On Email: Channel Is Last In Providing Customer Satisfaction
Email Insider, Ray Schultz - Tuesday, June 6, 2023
Email falls far behind live chat or phone conversation with an agen ...
- Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
Email Insider, Ray Schultz - Friday, June 2, 2023
Most companies have difficulty automating the customer experience, Jitterbit reports. ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Levi's Offers 501 Popup Experience In San Francisco
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 19, 2023
Levi’s is taking over San Francisco’s historic Skylight at the Armory fr ...
- Mark Connon Appointed As Bombora's First President
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
Connon will lead sales, marketing and customer experience activities at the fir ...
- Zendesk Offers Platform To Provide A Personalized Shopping Experience
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
The new offering helps agents address abandoned carts and share promotions, t ...
- Company Offers Free B2B Email Contacts To SMBs
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
Demand Science has debuted a tool to help small and mid-sized business ...