- Want To Make CEO? Start Measuring Like One
London Blog, Sean Hargrave - Thursday, May 21, 2015
In the digital economy where marketing teams sit at the confluence ...
- Facebook Trials Messenger For Customer Service, Sees 'Opportunities' For WhatsApp
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
Brands could be able to connect with consumers via WhatsApp, according ...
- Google Tells Brands They Are Not Ready For Mobile
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Most marketers still haven't grasped the importance of mobile, although devices outnumb ...
- IoT Poses Challenge Of Keeping 'Affinity' With Customers
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
As connected devices and the Internet of Things (IoT) continue to ma ...
- Post Office Tests Customer Experience Through Biometrics
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
The Post Office has been quietly recruiting customers passing through its transform ...
- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...
- Eurostar Calls Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
The company is looking to appoint an agency to oversee media requiremen ...
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
London Blog, Sean Hargrave - Thursday, May 7, 2015
The CIO and CTO are the CMO's partner in all this digit ...