- AP Promises To Heed Do-Not-Track Header
Online Media Daily, Wendy Davis - Thursday, March 31, 2011
The Associated Press has decided to honor Firefox's new do-not-track header acro ...
- Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will all ...
- What's A DMP -- And Do I Need One?
Data and Targeting Insider, Laurie Sullivan - Thursday, March 24, 2011
The data management platforms (DMP) is probably the least appealing and mo ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Specific Media Asks Court To Dismiss Flash-Cookie Tracking Suit
Online Media Daily, Wendy Davis - Friday, March 11, 2011
The ad network Specific Media says that a lawsuit accusing it ...
- Facebook Upgrades Plug-Ins, Data Tracking
Online Media Daily, Mark Walsh - Tuesday, March 8, 2011
Facebook Tuesday rolled out updated analytics tools for third-party sites, using soci ...
- Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
Online Media Daily, Mark S. Zagorski - Monday, March 7, 2011
In the alphabet soup online advertising world we live in, the late ...