- 5 Valuable Remarketing Tips To Do Now
Online Media Daily, Craig Schinn - Monday, October 31, 2011
Remarketing is an extremely efficient tactic for many advertisers. Yet many advertise ...
- Nielsen, Carrier IQ Team To Measure Mobile Services
Online Media Daily, Mark Walsh - Wednesday, October 19, 2011
Nielsen has struck a partnership with Carrier IQ to measure the performan ...
- Media6Degrees Becomes Ad Matchmaker Via RTB, Data
Online Media Daily, Laurie Sullivan - Monday, October 17, 2011
Media6Degrees will officially roll out a tool dubbed Planner next week th ...
- Mobile Marketing Assn. Issues App Privacy Guidelines
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Smartphone apps have come under growing scrutiny in the last year wi ...
- Real-Time Data Requires Real-Time Marketing Action
MediaDailyNews, Steve McClellan - Friday, October 7, 2011
New systems let businesses can slice and dice data in an infini ...
- McDonald Named PubMatic President
Online Media Daily, Gavin O'Malley - Monday, October 3, 2011
Supply-side platform PubMatic on Monday named publishing insider Kirk McDonald as i ...
- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...