- Mike Baxter To Keynote A4U Expo London
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 26, 2012
The managing director of sales at Logiq will be holding a presentati ...
- Azteca America Signs With Rentrak
MediaDailyNews, David Goetzl - Wednesday, September 26, 2012
Following Univision, lower-profile Hispanic-targeted network Azteca America has signed for Rentrak dat ...
- IDG TechNetwork Builds Marketing Platform From Big Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 26, 2012
The need for healthy data seems to bring out the most unlike ...
- eXelate Secures $12 Million To Harness Big Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
eXelate has secured $12 million in Series C funding led by n ...
- Admobius Enhances Targeting Platform, Raises $5 Mil In Funding
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Launched by a trio of Apple executives who worked in its i ...
- Facebook Taps Datalogix For Ad Tracking
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, September 24, 2012
Facing greater pressure to generate ad revenue, Facebook has tapped data min ...
- Social Data Moves Into Ad Targeting Role
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
As brands struggle to identify the value and connections of Facebook Fan ...
- AddThis Button Brings Offline Data Online To Help Brands Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 19, 2012
That little AddThis button publishers affix to content that gives marketers sha ...
- Comcast Forges Ahead With Pay-Per-Byte Pricing, New Data Caps
PolicyBlog, Wendy Davis - Tuesday, September 18, 2012
Comcast is moving forward with a new pricing plan that could discoura ...
- Giving "Big Data" A Human Face
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, September 14, 2012
Despite its profound impact on online marketing and other industries, “big data&rdqu ...
- Nielsen To Extend Metrics To Mobile, Online Ratings 'Accurate'
Online Media Daily, David Goetzl - Wednesday, September 12, 2012
A top Nielsen executive said the company is looking to extend i ...
- Big Data Breaches Require Big Security Plans
Online Media Daily, Laurie Sullivan - Wednesday, September 12, 2012
Data breaches became the focus of a report from Symantec released Wednesda ...
- Study Identifies Link Between Big Data, Financial Profit
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 12, 2012
Companies that process and use data correctly typically generate a stronger financi ...
- Lyris Rebrands, Builds Out Digital ERP System To Process Data
Online Media Daily, Laurie Sullivan - Tuesday, September 11, 2012
Lyris unveiled a digital marketing platform Tuesday that resembles an enterprise resour ...
- DoubleVerify Inks Deal With Compete, Works At Solving 'Ad Collision'
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 5, 2012
DoubleVerify will soon announce a deal that integrates its viewability measurement wi ...