- Time Is Critical Data Metric For Search Marketers
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Tying together data from time, place, campaigns, strings, visits and customers a ...
- IBM Partners With BlueKai For Data Integration Into Tag Management
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Data company BlueKai announced an unusual partnership Tuesday with IBM that connec ...
- Value Connected: The Promise Of An Internet of Things
MoBlog, Steve Smith - Tuesday, April 30, 2013
The promise of the Internet of things for marketers is the pow ...
- Time Becomes Latest Search Measurement
Show Daily, Laurie Sullivan - Tuesday, April 30, 2013
Paul Barrett, Senior Manager of the Big Data Practice at Accenture Interactiv ...
- Germany Fines Google Over Street View
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
Google has been fined about EUR145,000 by German data regulators for illegal ...
- Facebook To Open Tech-Advanced Data Center
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 24, 2013
Microsoft and Google recently announced clean energy plans for their respective da ...
- Advertisers Grab Third-Party Data For Tablet Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, April 23, 2013
Advertisers prefer to use third-party online data along with first-party CRM da ...
- Starcom MediaVest, Twitter Reach Upfront TV Data Deal
MediaDailyNews, David Goetzl - Monday, April 22, 2013
The upfront concept continues to expand. With the NewFronts moving into ye ...
- Guardian Editor Joins Twitter U.S. As Data Editor
Around the Net In OMD Europe, Nina Lentini - Thursday, April 18, 2013
Guardian News and Media news editor Simon Rogers is leaving after ...
- Trusignal, I-Behavior Partner To Bring Offline Data Online
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Behavioral targeting service provider I-Behavior today announced a partnership with predictive analyti ...
- Better Data Collection Will Help Retailers
Research Brief, Jack Loechner - Wednesday, April 17, 2013
According to a recent survey of retailers with online shopping carts, conduct ...
- BlueKai, Velti Partner On Mobile Data
Online Media Daily, Mark Walsh - Friday, April 12, 2013
BlueKai will license publisher data collected by mobile marketing firm Velti. Throu ...
- Hyperlocal Political Ads Increase Target Accuracy Online
Online Media Daily, Laurie Sullivan - Thursday, April 11, 2013
An innovative process for manipulating data got engage:BDR, a Los Angeles bas ...
- Big Data To Identify Human Trafficking
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 11, 2013
The southern California coastline remains littered with boats that human traffickers aband ...
- Microsoft Building Cloud Data Services For Small To Midsize Retailers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 10, 2013
One important strategy few online retailers tap points to tying Web sear ...
- TiVo Adds Nielsen Data To Measurement System
MediaDailyNews, David Goetzl - Tuesday, April 9, 2013
TiVo's audience measurement unit TRA has a deal to begin using Niels ...
- Retailers Fall Flat On Data Use Linking Search, Reviews, Email Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 9, 2013
Somehow retailers cannot seem to connect data from search and review sit ...
- [X+1] Gets $17 Million From Ares Capital
Online Media Daily, Laurie Sullivan - Thursday, April 4, 2013
[x+1] has secured a $17 million debt facility with Ares Capital. T ...
- Data Accuracy Vital To Improve Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, April 3, 2013
If the online data isn't good, then ads fail to connect bran ...
- Is A DMP Right For You? Don't Be Fooled
Real-Time Daily, Christopher Hansen - Thursday, April 4, 2013
Before licensing a DMP, marketers need to ask themselves whether they wi ...
- How 'Financial Times' Is Using Data As A Secret Weapon
Around the Net In Media, Phyllis Fine - Wednesday, April 3, 2013
The Financial Times' focus on data has paid off subscription and ad-wis ...
- Internet Data Used To Further Biological Sciences
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 3, 2013
More and more often, scientists are taking data "off the shelf" a ...
- Making Data Work
Programmatic Insider, Matthew Greitzer - Wednesday, April 3, 2013
Conventional wisdom holds that using third-party data for ad targeting is n ...