- Pro Teams Will Play Primary Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 28, 2013
Over the next few years, the ticket market as we know ...
- Microsoft, Oracle Mend Fences In The Cloud
Data and Targeting Insider, Laurie Sullivan - Thursday, June 27, 2013
Microsoft and Oracle announced a partnership Monday allowing some of Oracle's softwa ...
- Offline Broadcast TV Missing Out On Data
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
Steven Spielberg and George Lucas made a big commotion at a ta ...
- Google Ordered To Delete Street View Data
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
The UK Information Commissioner's Office (ICO) has ordered Google to delete a ...
- 5 Ways Nonprofits Can Leverage Digital Asset Management
Marketing: Health, Kristy Smith - Tuesday, June 25, 2013
In the nonprofit world, we strive to fund the causes we ca ...
- Advertisers Track Data, Privacy Is Intact
Online Media Daily, Mia Umanos - Monday, June 24, 2013
The conventional fear is that privacy is in some way being infring ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibili ...
- CIMM Issues Request For Data, Cross-Platform Metrics
Online Media Daily, David Goetzl - Wednesday, June 19, 2013
The Coalition for Innovative Media Measurement (CIMM) said it has issued ...
- Brand Etiquette For Digital Identities
Data and Targeting Insider, Laurie Sullivan - Tuesday, June 18, 2013
Consumers want to know that brands value customer preferences and behavioral da ...
- Omnicom, Salesforce Partnership Builds Cloud Services, Data Infrastructure
Online Media Daily, Laurie Sullivan - Friday, June 14, 2013
Omnicom Media Group will tie together online services and build out physic ...
- Huge Data Centre Opened By Facebook In Sweden
Around the Net In OMD Europe, Nina Lentini - Thursday, June 13, 2013
Facebook has opened a new data centre in Lulea, a coastal to ...
- Teams To Play Big Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 14, 2013
By leveraging big data and multiple touch points, they will be ab ...
- AdRoll Acquires Bitdeli, Enhances Data Power
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Amid a flood of excitement over Big Data, retargeting platform AdRoll announc ...
- BrightEdge Secures $42.8 Million In Funding, Future Is Mining Deeper Data
Online Media Daily, Laurie Sullivan - Tuesday, June 11, 2013
Investors seem to love BrightEdge's approach to search engine marketing. The compa ...
- Appeals Court Rejects ComScore's Privacy Case Appeal
Online Media Daily, Wendy Davis - Tuesday, June 11, 2013
In a blow to comScore, a federal appellate court has refused ...
- Data Analytics Startup Bitdeli Acquired By AdRoll
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
Retargeting platform AdRoll today announced the acquisition of Bitdeli, a data analyti ...
- Misconceptions Between Marketers' Perceptions, Consumers' Behavior
SearchBlog, Laurie Sullivan - Wednesday, June 12, 2013
There's a disconnect between marketing executives' perception of how consumers like ...
- To Effectively Target the Condition, Don't Target the Condition
Marketing: Health, Kyle Graham, Lydia Mello - Friday, June 7, 2013
As targeting technology proliferates and advances, marketers often find themselves swimming ...
- WPP, Twitter Partner To Enhance Data, Campaigns
Online Media Daily, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- DMG Media Reaches 36% Of UK Every Week
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 5, 2013
The company which owns several national titles including the Mail Online, Dai ...
- Havas Acquires MFG Labs, Enhances Analytic Reach
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
In a bid to strengthen its Big Data analytics capabilities, Havas Med ...
- A Bullseye Requires Accurate Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 5, 2013
Ad targeting requires accurate data. Have you heard of Enliken? The company ...
- Wunderman Reorganizes, Names Samardzija Chief Analytics Officer
MediaDailyNews, Steve McClellan - Tuesday, June 4, 2013
WPP's Wunderman has created two new senior-level management posts, including a glob ...
- Evidon Acquires Mobile Privacy Tool
Online Media Daily, Wendy Davis - Tuesday, June 4, 2013
Privacy compliance company Evidon is acquiring MobileScope, a tool that can determi ...
- Play The Long Game: Unify Your Users
Marketing Daily, Neil Capel - Tuesday, June 4, 2013
Play the long game. Make every interaction users have with your bra ...
- MediaMath Acquires Akamai's Ad Biz, Relaunches As Adroit Digital
Online Media Daily, Laurie Sullivan - Tuesday, June 4, 2013
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January in ...
- What Do Marketers Want from Big Data Anyway?
Data and Targeting Insider, Steve Smith - Friday, June 7, 2013
Business leaders complain that big data is prohibitively complex and costly. B ...