- IPG To Automate 50% Of Media Buying, Expand Programmatic
MediaDailyNews, David Goetzl - Wednesday, July 31, 2013
Interpublic's media operations are working to automate all transactions within the ne ...
- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- How Much Would Brands Pay For individual Customer Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 31, 2013
Companies need to create new revenue streams by making data the produc ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- DAA Releases Self-Regulatory Guidance For Mobile
Marketing Daily, Karl Greenberg - Wednesday, July 24, 2013
Mobile devices give marketers a world of new opportunities for location, real-tim ...
- ZenithOptimedia Cuts Data Deal To Improve TV Targeting
MediaDailyNews, David Goetzl - Wednesday, July 24, 2013
ZenithOptimedia has a deal to gain proprietary access to data from digit ...
- DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation
Online Media Daily, Wendy Davis - Wednesday, July 24, 2013
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobi ...
- Study: Google Talks With More Than Half Of All N.A. Devices Daily
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 24, 2013
Some 62.28% of all Internet-connected devices in North America send traffic throu ...
- The Big Data And Mobile Privacy Conundrum
Marketing Daily, Alex Romanov - Wednesday, July 24, 2013
Although no brand is going to unleash an NSA-style snooping campaign, ...
- Data Creates The Resolution
Show Daily, Laurie Sullivan - Wednesday, July 24, 2013
Excellent analogy at OMMA Data Driven Marketing: Each piece of data ad ...
- What Marketers Can Learn From The NSA Debacle
Marketing Daily, Michael Caccavale - Tuesday, July 23, 2013
Respecting privacy and creating personalized experiences don't have to be mutually exclusiv ...
- CBS Releases TV Data Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, July 18, 2013
In an effort to provide a more complete picture of all ...
- [x+1] Steps Up Mobile Game, Acquires WDA
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
More and more advertisers are stepping into the mobile arena, and ...
- Big Data and Sexy Vampires With Enviable Abs: The Summer Blockbuster
Data and Targeting Insider, Steve Smith - Monday, July 15, 2013
What better way to explain the big-data concept than a mock summ ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Adelphic, Neustar Partner To Bring Offline Data To Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, July 10, 2013
Targeted mobile advertising company Adelphic has partnered with Neustar to bring Neust ...
- Is Your Data Plan On Target?
Marketing Daily, David Booth - Tuesday, July 9, 2013
Big Data, data-driven marketing, analytics and a host of other goals focus ...
- Hello, Hamsters! Have We Got An Opt-Out Habitrail For You
MoBlog, Steve Smith - Tuesday, July 9, 2013
AT&T has proposed revisions to its privacy policy to accommodate broader data-shari ...
- Awash In Data With No Paddle
Research Brief, Jack Loechner - Tuesday, July 9, 2013
According to Accenture's Perfect Promotion Study, based on interviews with 350 seni ...
- Data Platform Brings Faster Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 3, 2013
The ad tech industry seems to have become obsessed with speed. T ...
- Marketers Beware: 'Data Leakage' On The Web Affects You, Too
Marketing Daily, Tom Chavez - Tuesday, July 2, 2013
There are many divergent views on the topic of consumer Web da ...