- PINCHme Encourages Consumers To Trade Personal Data For Free Stuff
Online Media Daily, Laurie Sullivan - Thursday, August 29, 2013
A startup named PINCHme has developed a way to collect personal da ...
- Facebook Provides List Of Government Data Requests
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 28, 2013
Facebook published a report Tuesday on its Web site with data ...
- Nielsen Taps eXelate's Data Pipeline
Online Media Daily, Laurie Sullivan - Tuesday, August 27, 2013
Nielsen Online Audience Segments - TV Viewing, has begun using eXelate conne ...
- 'The Time Is Now' For DMPs: Adobe, [x+1], BlueKai, Aggregate Knowledge Pegged As 'Leaders'
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
Forrester released a Wave report on data management platforms (DMPs) yesterday, whi ...
- Crispin Porter + Bogusky's Soapbox Video Star
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 21, 2013
Ad executive Alex Bogusky began a crusade to bring manufacturing back ...
- Ogilvy Names Cullen Chief Data Officer
MAD, Steve McClellan - Wednesday, August 21, 2013
WPP ad shop Ogilvy & Mather has appointed Todd Cullen as i ...
- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- FTC Chair Says Consumers Should Be Able To Control Data Collection
PolicyBlog, Wendy Davis - Tuesday, August 20, 2013
Federal Trade Commission Chair Edith Ramirez is repeating the agency's call f ...
- The Social Data Behind Behavior
Data and Targeting Insider, Laurie Sullivan - Monday, August 19, 2013
Some might think Matt Wallaert is a software engineer, but he's actual ...
- Silos, Scale, Skills Are Bogging Down the Analytics March
Data and Targeting Insider, Steve Smith - Friday, August 16, 2013
Professionals are embracing the potential of customer analytics even as they strugg ...
- Leveraging Your Best Data To Drive Ad Sales
Publishing Insider, Andrew Rutledge - Thursday, August 15, 2013
If you're an online publisher, chances are you're inundated with data fr ...
- myThings Opens NY Office, Taps Engwerda As VP, Sales
Online Media Daily, Fern Siegel - Tuesday, August 13, 2013
myThings, a data-driven advertising solutions company, has opened a new office ...
- Dashboards - Enabling Data-Driven Decision-Making
Marketing Daily, David Booth - Tuesday, August 13, 2013
Dashboards are one of many hot topics basking in the glow ...
- Optimizing The Message? That's Just Another Math Problem
Data and Targeting Insider, Steve Smith - Monday, August 12, 2013
Can math improve messaging? One company is throwing machine learning, natural langua ...
- V12 Group Automates Customer Acquisitions Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 7, 2013
V12 Group officially rolls out Launchpad Wednesday, a hosted platform that automat ...
- Omnicom's Annalect Taps Matts For New CMO Role
MAD, Steve McClellan - Monday, August 5, 2013
Omnicom Media Group's data marketing unit Annalect has named Erin Matts CM ...
- Winning The Lotto: A Fresh Look At Segmentation
Marketing Daily, Jeriad Zoghby - Tuesday, August 6, 2013
In today's increasingly fragmented marketplace, being able to identify new market opportuniti ...
- Marketers: Too Many Big Data Fish To Fry
Marketing Daily, Karl Greenberg - Monday, August 5, 2013
By 2017, per global analytics firm Teradata, three billion people will crea ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Creatives and media buyers with traditional backgrounds are facing career obstacles ...
- Google Takes Programmatic Approach To Real-Time Data Analytics
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
Google has turned toward automation, allowing marketers to query real-time data a ...
- Fox To Deliver More All-Inclusive TV Data
MediaDailyNews, Wayne Friedman - Thursday, August 1, 2013
Fox is making a pledge to deliver more regular overall viewing da ...
- Enterprise Search Clarifies Reasons To Integrate Data Silos
SearchBlog, Laurie Sullivan - Friday, August 2, 2013
Forrester Research estimates that information within a large company grows at abo ...