- Do CMOs Need To Double As Data Scientists?
RTBlog, Tyler Loechner - Monday, September 30, 2013
Several weeks ago, I spoke with Claudia Perlich, Media6Degrees' chief data scientis ...
- Sen. Rockefeller Asks Publishers About Data-Sharing Practices
Online Media Daily, Wendy Davis - Wednesday, September 25, 2013
Broadening its year-long investigation of data brokers, the Senate Commerce Committee h ...
- Study: Device Interaction Requires Marketers To Rethink Ad Serving
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 25, 2013
Do you reach for your smartphone with your eyes barely open, whi ...
- At OMMA Global: Data Drives The Story
Marketing Daily, Karl Greenberg - Tuesday, September 24, 2013
"We are about connecting people to things they need and love," sa ...
- Why Local Search Needs Real-Time Data
SearchBlog, Laurie Sullivan - Wednesday, September 25, 2013
Detours around a dead end are common. So go ahead. Optimize yo ...
- Advertising Marketing Essentials: Really Good, Super Fast
MAD, Steve McClellan - Tuesday, September 24, 2013
Advertising Week CEOs say clients want everything yesterday. And it better ...
- My Data, Myself
Data and Targeting Insider, Steve Smith - Monday, September 23, 2013
Personal data analytics is a fascinating counterpoint to the tag, track a ...
- Google Launches Biotech Company Calico To Solve Illness, Aging Challenges
Online Media Daily, Laurie Sullivan - Wednesday, September 18, 2013
Google on Wednesday launched Calico, a company focused on health issues relat ...
- Brands Mine For Socially Acceptable Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 18, 2013
Awareness, customer satisfaction, share of voice, and lead generation are the t ...
- How To Target Customers With Data
Engage:Affluent, Paul Chachko - Tuesday, September 17, 2013
As the market emerges from this protracted recession, when marketers were laser-focus ...
- Nexage, BlueKai Partner For First-Party Mobile Data Use
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
Premium mobile ad exchange Nexage this morning announced a partnership with da ...
- Google, Microsoft Spend Billions On Data Centers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 17, 2013
Rich Miller estimates that Google has invested more than $21 billion ...
- Why Loyalty Data Should Be The Focus Of Your Brand Marketing Strategy
Marketing Daily, Michael Hemsey - Tuesday, September 17, 2013
Leveraging the data-gathering power of your loyalty program technology is essential f ...
- Turner Broadcasting Subscribes To Agency 'Booking' Database
MediaDailyNews, Joe Mandese - Monday, September 16, 2013
In a move that will give it greater visibility into the shar ...
- IBM Builds Data Partner Network
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
IBM, known for designing intelligent computer hardware and software, and building middlewa ...
- Google To Build Online Education Platform With MIT, Harvard
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 11, 2013
Google formed a partnership with EdX, the not-for-profit online learning initiative, ...
- Do You Prefer Hybrids, Or Do You Stand Alone? The Ultimate DMP Debate
RTBlog, Tyler Loechner - Wednesday, September 11, 2013
A few weeks ago, I had the chance to speak with Forrester ...
- BlueKai Repositions To Expand Globally, Appoints Microsoft Exec
Online Media Daily, Laurie Sullivan - Monday, September 9, 2013
BlueKai wants to grow worldwide market share. The company has announced expansi ...
- Google Sued For Sharing Data With App Developers
Online Media Daily, Wendy Davis - Friday, September 6, 2013
An Illinois resident has filed a potential class-action lawsuit accusing Google ...
- Time Inc. Debuts Reader Data Program
Around the Net In Media, Phyllis Fine - Thursday, September 5, 2013
Time Inc. is debuting Time Engage, a product "designed to use t ...
- Mindshare Appoints Ivins Chief Data Officer
MAD, Steve McClellan - Wednesday, September 4, 2013
WPP agencies seem to be taking the lead in appointing Chief Da ...
- Privacy Second Only To Battery Life Among Mobile Concerns
Mobile Insider, Steve Smith - Thursday, September 5, 2013
Mobile platforms heighten concerns about personal data and privacy, but consumers se ...
- Data's Role In Omni-Channel Marketing
Online Media Daily, Dan Sherr - Thursday, September 5, 2013
Customer transactions and data available from most point of sale systems, e.g ...
- Where The Next Ad-Targeting Technology Might Come From
Data and Targeting Insider, Laurie Sullivan - Thursday, September 5, 2013
Even the best platforms demonstrate limits when it comes to identifying a ...
- What's A 'Data Scientist' Anyway? Real-Time With m6d's Claudia Perlich
RTBlog, Tyler Loechner - Wednesday, September 4, 2013
The term/position "data scientist" has become increasingly common, but it has sti ...
- How Search, Social Signals Support The Health Of Brands
SearchBlog, Laurie Sullivan - Wednesday, September 4, 2013
Consumer behavior makes measuring the health of a brand complex. Search markete ...
- Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization
Online Spin, Max Kalehoff - Tuesday, September 3, 2013
Amid growing awareness among consumers about how their personal data is track ...