- For Many Brands, Big Data Is Too Big
MAD, Steve McClellan - Friday, January 31, 2014
That's according to a survey just released from the World Advertising Federati ...
- Mobile App Developers Aiding NSA Snooping
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
A recent report identified that Android apps leak user information like locatio ...
- Where Does Personalization End And Discrimination Begin?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
Does the more knowledge you collect about customers create the potential ...
- Never Underestimate The Human Ability To Ignore Data
Search & Performance Insider, Gord Hotchkiss - Thursday, January 30, 2014
It's one thing to have data. It's another to pay attention ...
- Fake Clicks To Cost Marketers $11.6 Billion
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 29, 2014
It's a little unsettling to read that marketers expect to waste $11 ...
- The Addressable Election
Marketing: Politics, Peter Pasi - Tuesday, January 28, 2014
For decades, political campaigns have relied on data to help them achie ...
- NSA Targets Android Apps For Spying
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2014
The National Security Administration (NSA) and its British counterpart pulls data fr ...
- Natalie Mazer Joins AudienceScience, Places Bet On Hands-On Advertisers
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
AudienceScience, a digital ad technology company that works directly with brands, ...
- AT&T Sponsored Data Intrigues Ad Execs, Taps Into Content Marketing Trend
Mobile Marketing Daily, Mark Walsh - Friday, January 24, 2014
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Who Owns Your Data -- And Who Should?
Search & Performance Insider, Gord Hotchkiss - Thursday, January 23, 2014
Last week, I talked about a backlash to wearable technology. In h ...
- Target Security Breach Affects Canadians
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, January 21, 2014
Target Corp. is warning its Canadian customers that a massive security brea ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. A ...
- Obama Limits NSA Data Collection, Marketers Mull Changes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2014
President Obama Friday announced limits on the National Security Agency program th ...
- Paul Donato And The Final Frontier
MediaDailyNews, Joe Mandese - Sunday, January 19, 2014
This story begins with a team of geospatial intelligence experts poring ov ...
- The Emerging Data Gold Rush
Marketing: Health, Fard Johnmar - Friday, January 17, 2014
In 1848, a small deposit of gold was discovered in California's Americ ...
- Index Supplies Key Retail Data To Boost Offline Sales
Real-Time Daily, Mark Walsh - Thursday, January 16, 2014
Founded by two core members of the team behind Google Wallet, S ...
- Marketers Need To Be 'Polite'
Online Spin, Cory Treffiletti - Wednesday, January 15, 2014
Marketers are overwhelmed by all the discussion about data because no o ...
- Taming Your Mobile Data
Real-Time Daily, Eric Hastings - Wednesday, January 15, 2014
The strength of a DMP (data management platform) is in its co ...
- Real-Time Analytics Are In (And It Might Keep You From Being Out)
RTBlog, Tyler Loechner - Wednesday, January 15, 2014
Marketers have tamed Big Data -- or at least they are tryi ...
- Consumers Say, Show Us The Personalized Value, We Will Show You Our Personal Data
Data and Targeting Insider, Steve Smith - Tuesday, January 14, 2014
A new IBM study shows considerable increases in the number of consume ...
- Content Changing Google Into Solutions Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
As Google moves to become a "solutions engine," which answers questions, rath ...
- TagMan Releases Cookie-less Tracking Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
TagMan's plan to roll out cookie-less ad and conversion tracking technology cou ...
- 7 Social Marketing Trends To Watch In 2014
Social Media & Marketing Daily, Veronica Gage - Monday, January 13, 2014
In 2014, we'll see ever-richer digital marketing opportunities, including optimized photo a ...
- When Life Gives You Lemons...
RTBlog, Tyler Loechner - Friday, January 10, 2014
Here in RTBlog, Joe Mandese and I often write about programmatic media-buyi ...
- API Specialist Apigee Buys InsightsOne
Around the Net in Real-Time, Gavin O'Malley - Wednesday, January 8, 2014
API-managing software company Apigee just picked up predictive analytics startup InsightsOne f ...
- Wolfram's Project Catalogs All Electronics Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 8, 2014
Can you imagine how hard it will be to curate data fr ...
- Pricing Out Big Data's Dollar Value Potential
Marketing Daily, Alex Romanov - Tuesday, January 7, 2014
Whether for good intentions or bad, Big Data means big business. ...
- From The 'Big 3' To 'Big Data:' TV Audience Targeting Comes Of Age
MediaDailyNews, Joe Mandese - Tuesday, January 7, 2014
At a time when Madison Avenue has been consumed by the ro ...