Tag results for "data management" for February 2014
- The Data Found By Combining AdWords and Analytics Might Surprise YouHow many times have you heard in the past year that t ...
- GCHQ, NSA Collect Webcam Images of Yahoo UsersThe data keeps pouring in. Ever thought about covering your laptop ...
- Big New Marketing Push For OMG's AnnalectThe Omnicom data division has hired three senior executives who signal ...
- IBM CEO Rometty Details Mobile Strategies, Focuses On Data, EngagementIBM Chairman and CEO Ginni Rometty made some predictions Wednesday at t ...
- Consolidation In A Data-Driven AgeFirst-party data? Marketers know it's important to integrate first-party data through t ...
- Ubiquity Of Data Changes EverythingIt's about ever-present data that can be generated from almost any acti ...
- Data Privacy, Ethics Classes Gracing University ProgramsExperts at Google, Yahoo, Microsoft, Cisco, Intel and other companies have be ...
- Oracle's BlueKai Buy Broke Our Crystal BallLeave it to a company named Oracle to prove RTBlog's predictive powe ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply ChainOracle has been strengthening its digital marketing arm for more than ...
- BloomReach SNAP Personalizes Content In Real-TimeConsumers have begun to expect a personalized Web experience in real-time ...
- Opera Unveils Sponsored Data PackagesOpera Software in 2012 introduced a service called Web Pass for mobi ...
- Never-ending, Always-growing StoryEveryone talks about big data and that it is all so importa ...
- As Mobile Ad Reach Doubles, Are Consumers Waking Up To The True Value Of Their Own Data?Mobile ad reach grew substantially in the last year, but most use ...
- Creating Consumer Intimacy In A Big Data WorldIn an era dominated by informed automation, how do you buck t ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid DisruptionCross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- The Perfectly Targeted Ad Should Actually Be ImperfectAt Wednesday's OMMA DDM in New York City, an interesting point aro ...
- Sizmek Becomes Hub In Social Media Partner ProgramOpen ad management company Sizmek on Thursday will roll out a Conne ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga DealsThink back to when working with one company meant doing it al ...
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About YouDescribing it as a "game-changer," Ogilvy Labs today announced a deal ...
- Magna Adds 'High Definition' To The Buying ProcessThe IPG Mediabrands unit has created a new system combining comScore, Experi ...
- Starbucks Turned Me Down, So Dunkin' Won My DataCollecting consumer data online may be easy, but it lacks in o ...
- Right Data Not Big DataHealthcare is transforming rapidly. While the fundamental premise hasn't changed over ti ...
- Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data PolicyClaiming violations of its partnership agreement involving data handling and retention, Facebo ...
- Microsoft Says Do One Thing To Make Online SaferMicrosoft released data Tuesday in support of international Safer Internet Day th ...
- Nielsen Debuts Local Buyer Reach To Aid AdvertisersLooking to give local advertisers what national TV advertisers have -- t ...
- New App Turn Entire Day Into Measurable DataSure to make any marketer drool, designer Nicholas Felton just debuted ...
- The Data You're Not UsingAs marketers, we generate and consume tremendous amounts of data - wheth ...
- Tracking Data Boosts CPMs On Ad ExchangesOnline ad exchanges command higher rates when they have access to da ...
- LinkedIn Sales Up 47% In Q4, Acquires Job Site BrightLinkedIn on Thursday reported that revenue rose 47% in the fourth quart ...
- DataXu Names Dan Demmer To BoardDataXu has named software industry veteran Dan Demmer to its board ...
