- ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
ABC says it will use social data to customize and evaluate b ...
- Advertisers Advised On Data Rights With Trading Desks
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ISBA, the association for British advertising, is to advise advertisers on tighteni ...
- Appeals Court Agrees To Hear Wyndham's Challenge To FTC
Online Media Daily, Wendy Davis - Wednesday, July 30, 2014
A federal appeals court has agreed to decide whether the Federal Tra ...
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2014
In what it claims is a TV audience targeting first, AT&T wi ...
- OkCupid Admits Lying To Users About Matches
PolicyBlog, Wendy Davis - Monday, July 28, 2014
In a surprising admission, dating site OkCupid acknowledged today that it h ...
- Young Brits Open To Sharing Data With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
More than two in three (68 percent) of 18- to-24-year-olds are unconcern ...
- IgnitionOne Redesigns DMS Analytics With Focus On Heat Maps, Speed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
IgnitionOne on Thursday released an update to its Digital Marketing Suite, D ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- CMOs Getting On Better With CIOs, But Agility Concerns Remain
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
CMOs and CIOs are working closer together than ever before -- b ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Why Improving Data Literacy Is Essential
Marketing: Health, Fard Johnmar - Tuesday, July 22, 2014
I've long believed that communication is central to health and wellness. ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Yelp Luring Developers By Lowering Data Limits
Around the Net In Media, Gavin O'Malley - Wednesday, July 16, 2014
Yelp just increased the limit on its API for sourcing local informati ...
- Apple, IBM Ink Deal To Develop Business Software For Mobile First
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 16, 2014
Apple and IBM have put rivalries aside since the early days ...
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
RTBlog, Tyler Loechner - Friday, July 11, 2014
What do you get when 200 brands and agencies advertise on millio ...
- Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out ...
- Mining The Aisles: In-Store Experiences Will Render Troves Of Data, And Better Relationships
Data and Targeting Insider, Steve Smith - Wednesday, July 9, 2014
You can't use in-store devices and beacon gadgetry to gather shopper da ...
- An Emerging Digital Reality
Marketing Daily, Michael Miller - Tuesday, July 8, 2014
There are a number of operational challenges that marketers need to addre ...
- Sizmek Partners With comScore, Nielsen For Audience Data
Real-Time Daily, Tyler Loechner - Thursday, July 3, 2014
Ad management firm Sizmek has partnered with comScore and Nielsen for audien ...
- Buying By The Data: Seven Ways to Make Your Media Buys Smarter
Metrics Insider, Erin Fleischli , Navni Garg - Tuesday, July 1, 2014
Marketers today are swimming in data: customer data, loyalty data, first-party a ...