- Bank Of England Monitors Social Media Indicators
The Social Graf, Erik Sass - Tuesday, December 30, 2014
One of the world's oldest and most respected financial institutions, the Ba ...
- NSA Drops Christmas Eve Lump Of Coal On Privacy
Data and Targeting Insider, Steve Smith - Monday, December 29, 2014
The Christmas Eve data dump from the National Security Agency reports ...
- FTC Charges Data Broker With Selling Sensitive Info To Scammers
PolicyBlog, Wendy Davis - Tuesday, December 23, 2014
The Federal Trade Commission today accused a data broker of selling informati ...
- Oracle To Acquire Datalogix, Extend Data Cloud To Offline Purchases
Real-Time Daily, Joe Mandese - Monday, December 22, 2014
Oracle continues its ad technology shopping spree, announcing a deal this morni ...
- Starcom MediaVest Taps PlaceIQ for Mobile Data
MoBlog, Erik Sass - Friday, December 19, 2014
Starcom MediaVest Group is moving to integrate location-based data into clients' med ...
- SMG Launches Location Analytics Platform With PlaceIQ
Real-Time Daily, Tyler Loechner - Friday, December 19, 2014
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- Ecommerce Efforts Derailed By Antiquated Ordering Systems
Data and Targeting Insider, Laurie Sullivan - Thursday, December 18, 2014
Many ecommerce systems don't work properly, making online commerce challenging for consumer ...
- Watchdogs Want Stiffer Penalties For TRUSTe
Online Media Daily, Wendy Davis - Thursday, December 18, 2014
Compliance organization TRUSTe should be required to pay more than $200,000 f ...
- 'Tis The Season For...?
Publishing Insider, Jeremy Hlavacek - Thursday, December 18, 2014
I have always loved the holiday season. But, despite all the j ...
- Will Agencies Be Left Behind In The People-Based Marketing Revolution?
MAD, Matt Keiser - Tuesday, December 16, 2014
Regardless of your opinion about advertising agencies, one thing is not ...
- T-Mobile Launches Data Rollover, Er, 'Stash'
Marketing Daily, Aaron Baar - Tuesday, December 16, 2014
Continuing its "Uncarrier" mission of identifying, then relieving, consumer pain points, T-Mobi ...
- 3 TV Groups Form NewCoin To Investigate Local TV Metrics
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
Another effort to change legacy local TV measurement systems now comes ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...
- PointRoll Pays $750,000 To Settle Safari Hack Investigation
PolicyBlog, Wendy Davis - Thursday, December 11, 2014
Gannett's PointRoll has agreed to pay $750,000 to settle an investigation ...
- The Axis Of Marketing: Data + Content
Online Spin, Cory Treffiletti - Tuesday, December 9, 2014
Marketing today is radically different from the way it was just ...
- Yandex Expands Into Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Russia's major search engine Yandex plans to capitalize on the expertise ...
- DataGravity Raises $50M
Around the Net in Mobile, Gavin O'Malley - Tuesday, December 9, 2014
DataGravity -- which specializes in helping companies track and extract value fr ...
- Watchdogs Ask FTC To Investigate Social Media Campaign For Ring Pops
Online Media Daily, Wendy Davis - Tuesday, December 9, 2014
A social media campaign for The Topps Company's Ring Pops candy violat ...
- Europe Seeks To Tame American Internet Giants
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
As European governments increasingly push back against the growing power of Americ ...
- Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
London Blog, Sean Hargrave - Monday, December 8, 2014
If marketers seriously want to get their hands on more IT budge ...
- Verizon Touts Toll-Free Data In New FCC Filing
PolicyBlog, Wendy Davis - Monday, December 8, 2014
Verizon is pressing the Federal Communications Commission to endorse the idea th ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- The 2015 'Rock Your Data' Challenge
Email Insider, Catherine Magoffin - Thursday, December 4, 2014
While most marketers completely get the notion of big data, most ...
- IRI Taps Datalogix For Retail Purchase Data
MediaDailyNews, Erik Sass - Wednesday, December 3, 2014
Information Resources Inc. announced this week that it has struck a de ...
- WPP, IBM Strike Multiyear $1.25 Billion 'Cloud' Accord
MAD, Steve McClellan - Tuesday, December 2, 2014
WPP and IBM have formed a new strategic partnership that includes ...
- Seeing Clearly With Your Analytics
Metrics Insider, Andrew Latzman - Tuesday, December 2, 2014
The fundamental role of analytics is to use data to gain insig ...
- GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
PolicyBlog, Wendy Davis - Tuesday, December 2, 2014
Seven out of 13 major home broadband providers now offer pay-per-byte pricin ...
- Cox Accused Of Contributing To Copyright Infringement
PolicyBlog, Wendy Davis - Monday, December 1, 2014
In what appears to be a first, two music publishers have su ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...