Tag results for "data management" for June 2015
- Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying ProcessorMediaocean, the primary processor of Madison Avenue's media buys, has sold ...
- About.com Opens Data-Rich Content Creation Idea StudioWith billions of pieces of data collected daily from searches on i ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-MarketsNielsen is looking to expand its business with new offerings targeting middle-mark ...
- Audience Data 2.0The advertising industry has been using audience data in digital media f ...
- Brands Making Investments See Positive ROI From First-Party DataSurprising, but true -- brand marketers are only now admitting they s ...
- Wimbledon Aims To Put Data Into ContextWimbledon is looking to use the vast amounts of data collected ...
- Is Google Tabling A Bid For Dunnhumby?Sky News has learnt that Google is in talks with US buyo ...
- Yahoo's BrightRoll Plugs Into Equinix's Hong Kong Data CenterYahoo's programmatic video ad platform, BrightRoll, has expanded into the Asia-Pacific (APA ...
- For Many Programmatic Buyers, Collecting Data Remains A Manual TaskNearly half (42%) of programmatic advertisers regularly get data from exchanges throu ...
- Salesforce Steps Into Ad Tech Via 5 PartnershipsSalesforce is using the weight of Big Data to expand into t ...
- Google Trend Data Trending In Real-Time - ReallyGoogle's quest to quench a thirst for in-the-moment data led the compa ...
- Report: Audience Measurement Companies To Grow Revenue 25%Revenue from third-party audience measurement companies supporting entertainment and Internet advertising wi ...
- ESPN, Weather Shake Up Big Data RolesESPN Wednesday named Vikram Somaya senior vice president and global data office ...
- Great Article, But What About The Data, Facebook And Apple?Facebook and Apple news services will be more convenient for consumers a ...
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?The newly released Apple Watch has prompted predictable but understandable worries abo ...
- What Marketers Really Think About Using Search Data To Acquire, Retain Customers Some 64% of marketers participating in a survey believe that by combini ...
- CMOs Struggle To Analyse Data EffectivelyWhile the majority of CMOs recognise the importance of using data ...
- What If Brands Could Serve Ads From A Personal Computer?A research paper that recently resurfaced, penned by Saikat Guha, senior scienti ...
- EBay's Phuong Nguyen Warns Marketers Against 1950s Reliance On DemographicsMarketing briefs still focus on engaging consumer segments, whether it's "baby boomers ...
- Mobile Data: Off With The Old, And Keep It OffDelete, restore, delete. These days, people are more interested in gaining contr ...
- Do An eBay And Ditch Demographics For Attitudes And ContextIt's odd, isn't it? We have never been able to collect mo ...
- Securing Media Data Will Become Bargaining ChipOn Friday, Google and Amazon made known that they have begun ...
- The Coming Data MarketplaceThe stakes are currently being placed in the ground. The next gre ...
- What Does Cook's Lashing Reveal About Apple?Apple CEO Tim Cook lashed out at prominent and successful companies th ...
- Marketers Must Be Aggressive In Pushing For Quality DataBig Data may be all the rage for almost all businesses the ...
- Simulmedia Debuts Data-Driven Platform To Optimize MediaLaunching a new advertising system, based on what it claims is t ...
- Another Day, Another Google Data CenterGoogle plans to build a data center adjacent from its sprawling da ...
