- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Thursday, October 29, 2015
Intelligent automation will become the next tool for online advertising. Recently, ...
- Political Views Linked To Consumer Purchase Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 28, 2015
The Rocket Fuel Research Team examined political preferences of 2,832 registered vote ...
- Factual, The Trade Desk Partner For Location-Based Mobile Advertising
Mobile Marketing Daily, Ben Frederick - Tuesday, October 27, 2015
Location firm Factual announced a partnership with demand-side platform The Trade De ...
- Personalize Emails And Web Pages To Expand Marketing ROI
Email Marketing Daily, Jess Nelson - Monday, October 26, 2015
Progress, a global software provider, today announced upgrades to its content manageme ...
- IBM Collaborates With Twitter, The Weather Company To Refine Analytics Models
Real-Time Daily, Felicia Greiff - Monday, October 26, 2015
At the IBM Insight conference in Las Vegas today, the company introduc ...
- Vibes, IBM Partner For Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Vibes, a mobile technology company, on Friday announced the integration of i ...
- TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?
MediaDailyNews, Joe Mandese - Monday, October 26, 2015
TiVo this morning unveiled a new pricing strategy for its TV ratin ...
- Zendesk Acquires Bime To Build Deeper Data, Analytics Capacity
Real-Time Daily, Felicia Greiff - Friday, October 23, 2015
Customer service platform Zendesk recently acquired We Are Cloud SAS, the pare ...
- IBM's New Behavioral Data Product Personalizes Marketing Solutions
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
IBM announced a product today called IBM Universal Behavior Exchange (UBX), pa ...
- The Bandwidth Economy: Part Two
RTBlog, Joe Mandese - Friday, October 23, 2015
If you read Thursday's post, you know one of two things: Eith ...
- Real-Time Analytics Platform Zignal Labs Uses New Monies To Expand Data Science
Real-Time Daily, Felicia Greiff - Wednesday, October 21, 2015
Zignal Labs' infusion of $15 million in funding will up its sal ...
- Google Data Suggests Shopping Moments Replace Black Friday Marathons
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2015
Holiday shopping no longer means taking a multi-hour trek to the loc ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Digital Fingerprinting Poses 'Real Danger' To Internet, Watchdog Tells FTC
PolicyBlog, Wendy Davis - Tuesday, October 20, 2015
The FTC should scrutinize companies that engage in digital "fingerprinting" -- whi ...
- Ansira Acquires SQ1, Promises Clients Better Marketing Performance
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
With the acquisition of SQ1, a digital marketing services and analytics agenc ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of t ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- Half Of Marketers Fear Losing Trust On Data Handling
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
Many marketers are not paying attention to data protection rules such ...
- AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
AOL's UK MD Hamish Nicklin warned marketers that "terrible use of dat ...
- Publicis.Sapient Launches Artificial Intelligence Practice
MAD, Larissa Faw - Thursday, October 15, 2015
The Publicis Groupe unit is acquiring a minority stake in Lucid, ...
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
MediaDailyNews, George Simpson - Thursday, October 15, 2015
On the same day Gartner forecast that "by 2018, half of busine ...
- Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketin ...
- Marketing Tech Spend To Hit $32B By 2018
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers are also capitalizing on opportunities with Big Data: It is estimat ...
- 'Programmatic' Search Engine Ranks Sites Based On Actual Consumer Targets, Cost To Acquire Them
Real-Time Daily, Joe Mandese - Tuesday, October 13, 2015
Cross Pixel Media, a data management platform that enables advertisers and agenci ...
- How To Reverse Click-Throughs Lost To Google's Knowledge Graph
SearchBlog, Laurie Sullivan - Tuesday, October 13, 2015
Google's Knowledge Graph keeps people searching for answers on the search engi ...
- Facebook's Tax Farce Will Only Encourage EU To Hit American Tech Giants Harder On Data
London Blog, Sean Hargrave - Monday, October 12, 2015
Facebook paid less than GBP100 a week tax last year. Little wond ...
- Dissin' Data
Real MAD, Stan Mack - Tuesday, October 13, 2015
...
- Real-Time With WPP's $4 Billion Man
RTBlog, Joe Mandese - Sunday, October 11, 2015
This interview begins with me spreading a pile of slick brochures ...
- Turn Wants Web Standards Group To Re-Think 'Do Not Track'
PolicyBlog, Wendy Davis - Friday, October 9, 2015
Ad company Turn is asking the Internet standards group World Wide W ...
- Quantcast Teams With Data Providers For Audience Targeting
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
Many data and tech providers want to break into the digital ...