- Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
The ORG's comments came after a Chartered Institute of Marketing report fou ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- Value Comes When Insights and Engagement Combine
Email Insider, April Mullen - Thursday, September 29, 2016
It's common knowledge that data is required to send emails. Without ...
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...
- The Technology Behind Successful Fundraising
Red, White & Blog, Philip Rosenstein - Friday, September 23, 2016
One of the prerequisites to running for political office, local or nationa ...
- RedPoint Global Expands Data-Driven Marketing Tools
Email Marketing Daily, Jess Nelson - Wednesday, September 21, 2016
RedPoint Global has added significant cross-channel and data feature updates to i ...
- Study Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2016
When it comes to managing their digital campaigns, marketers increasingly face ...
- Personalisation Is Key As Holiday Season Approaches
EuroMail, Sean Hargrave - Wednesday, September 14, 2016
Open rates dip around the holiday, but to keep open rates acceptab ...
- Can Email Marketers Be Expected To Be GDPR Ready Before The Regulator?
EuroMail, Sean Hargrave - Monday, September 12, 2016
The DMA is checking up on businesses' progress in preparing for GD ...
- Adform Offers Stand-Alone DMP
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DM ...
- General Atlantic Leads $35 Million Investment Round In SessionM
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday ...
- AT&T Gives DiretTV Pass On Mobile Data Caps
Around the Net in Mobile, Gavin O'Malley - Thursday, September 8, 2016
AT&T -- which owns DiretTV -- has decided to exempt DirecTV streami ...