- OwnerIQ Acquires DiJiPop
Online Media Daily, Laurie Sullivan - Tuesday, January 24, 2012
OwnerIQ, which targets ads in part based on what consumers already ow ...
- Digesting 'Big Data' Shouldn't Produce Heartburn
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 18, 2012
Globally, businesses created 1.8 zettabytes of data in 2011, according to resear ...
- Savvy Marketers Utilize Digital Data To Optimize Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
Among marketers, what separates the good from the bad? Effective real-time audien ...
- Data Judging Data
Online Media Daily, Dina Hilal - Thursday, January 12, 2012
How do we empower marketers with more information about who their messa ...
- GENWI Combines Backend Data, Mobile Platform For Publishers
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 11, 2012
Mobile media should not adopt the inefficiencies of Web publishing,says PJ Gurumoha ...
- Microsoft Targets Ads Cross-Platform, Adds TV Offline Data
Online Media Daily, Laurie Sullivan - Monday, January 9, 2012
Microsoft is working to target ads across computers, mobile and television, bringi ...
- eBureau Spins Off TruSignal, Claims It Will Help Target 'Ideal' Ad Audiences
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
eBureau, the company that developed sophisticated algorithmic systems for integrating offline da ...
- Google And Others Invest In Israeli Companies
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 4, 2012
Semantic targeting ad company Peer39 has raised $2.5 million in venture capit ...
- Post-Conversion Data Generates CreditCards.com Ads High Returns
Online Media Daily, Laurie Sullivan - Tuesday, January 3, 2012
What do paid search marketers do after all the tweaks and t ...