- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Women Have Strong Perception Of Axe
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
Women have had a better perception of Unilever's Axe brand than m ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- idomoo Vaas Is Launched
Online Media Daily, Fern Siegel - Wednesday, February 22, 2012
idomoo Ltd. has debuted
idomoo VaaS, which combines video with relevan ...
- Lotame Sets Up G.O.A.L
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2012
Lotame plans to announce Wednesday the launch of a platform that optimiz ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- OMMA Data & Behavior = Privacy, Privacy, Privacy
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
OMMA's Data & Behavior conference is barely underway, and we're already knee-de ...
- Localytics' Aggarwal Talks Privacy
Raw, Mark Walsh - Tuesday, February 21, 2012
Asked about how Localytics approaches privacy, he explained that 10,000 publishers ha ...
- App Metrics Not Web Metrics
Show Daily, Mark Walsh - Tuesday, February 21, 2012
Raj Aggarwal, CEO of mobile app analytics firm Localytics, wraps up OM ...
- Being A Target Inside Of Target
Online Media Daily, George Simpson - Friday, February 17, 2012
In what will surely add volume to the already noisy debate abo ...
- Smart TV Uses Metrics To Refine Advertising
MediaDailyNews, David Goetzl - Friday, February 10, 2012
TargetCast tcm says the path to smart TVs playing a game-changing ro ...