- Data Focus Of Cyber Espionage
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 30, 2012
Security researchers identified malware that steals data from businesses, government offices a ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Rentrak, MasterCard Partner For Media-Buying
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
Combining key purchase data and TV viewing information, Rentrak has made ...
- Lotame Digs Into Cross-Platform Data Targeting Tools
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 23, 2012
Wednesday Lotame will launch the Unifying Data Management Platform for publishers a ...
- TBG Awards Surf Site $40,000 For Concept
Online Media Daily, Laurie Sullivan - Friday, May 18, 2012
Solspot plans to serve up ads and editorial content tied to visit ...
- Econsultancy Releases Study On Tag Management Automation
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 16, 2012
Seventy three percent of marketers using an automated tag management system (TM ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- Targeting Taste: Getting Ahead Of Box Office Blockbusters -- And Busts
Data and Targeting Insider, Steve Smith - Friday, May 11, 2012
As the recent "Avengers" marketing juggernaut attests, all kinds of brands wa ...
- Microsoft Releases Predictive Behavior Research
Data and Targeting Insider, Laurie Sullivan - Thursday, May 10, 2012
A group of researchers at Microsoft and the CS Department of Technion-Isra ...
- eXelate Finds New Uses For Online Data
Online Media Daily, Laurie Sullivan - Friday, May 4, 2012
Data company eXelate has begun to offer clients aggregate historic data acro ...
- Proximity Marketing Promises New Harvest of In-Store Data And Targeting
Data and Targeting Insider, Steve Smith - Friday, May 4, 2012
We may not be waiting decades for "Minority Report"-style personal signage aft ...
- BlueKai Pinwheels Data Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 2, 2012
BlueKai wants to connect every corporate data applications on the planet in ...