- Ex-Forrester Riley Opts Into AudienceScience As VP, Marketing
Online Media Daily, Laurie Sullivan - Friday, August 31, 2012
AudienceScience has appointed former Forrester Research analyst Emily Riley to vice preside ...
- Big, Big Data From Little Devices
Data and Targeting Insider, Steve Smith - Friday, August 24, 2012
The telecom industry is finally getting into the big, big data pi ...
- Privacy Expert Warns Of 'Database Of Ruin'
PolicyBlog, Wendy Davis - Friday, August 24, 2012
Ad industry representatives have long said that collecting data from anonymous W ...
- Political Values Create Brand Targeting Segments
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 22, 2012
Political values will become the next big audience targeting segment for bra ...
- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- Targeting Buyers, Not Users
Data and Targeting Insider, Steve Smith - Friday, August 17, 2012
App publishers for kids have a unique challenge: they have to se ...
- The End of Big Data
Online Media Daily, Scott Gillum - Thursday, August 16, 2012
With various Do Not Track features in place, the industry is movi ...
- Google Acquires Frommer, Ups Social's Influence On Search
Online Media Daily, Laurie Sullivan - Monday, August 13, 2012
Google will acquire the travel assets of publisher John Wiley & Son ...
- DMA Asks Congress Not To Restrict Data Brokers
PolicyBlog, Wendy Davis - Monday, August 13, 2012
When it comes to data brokers, Congress should "proceed with caution ...
- Will Nielsen's Cross-Platform Model Lead To Set-Top-Box TV Ad Targeting?
Data and Targeting Insider, Laurie Sullivan - Thursday, August 9, 2012
The advertising industry hasn't quite managed to target TV ads per househol ...
- Data Is Power? Obama App Makes Anyone A Political Bean Counter
Data and Targeting Insider, Steve Smith - Monday, August 6, 2012
The new Obama app is a great example of how putting da ...
- Never Mind Attachment To Social Media; What About The Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 1, 2012
Some 62% of adults say they're afraid of missing news or ...