- IDG TechNetwork Builds Marketing Platform From Big Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 26, 2012
The need for healthy data seems to bring out the most unlike ...
- BlueKai Extends Platform To Mobile
Raw, Mark Walsh - Wednesday, September 26, 2012
BlueKai has extended its Data Activation System to the mobile realm, allowi ...
- eXelate Secures $12 Million To Harness Big Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
eXelate has secured $12 million in Series C funding led by n ...
- SapientNitro Enlarges Data Options, Adds Iota Team
Online Media Daily, Steve McClellan - Friday, September 21, 2012
Digital marketing and tech services firm SapientNitro is diving deeper into t ...
- It Takes More than Big Data To Target Customers
Online Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
- AddThis Button Brings Offline Data Online To Help Brands Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 19, 2012
That little AddThis button publishers affix to content that gives marketers sha ...
- iPhone's New OS Lets Users Opt-Out Of Ad Tracking -- We Think
Data and Targeting Insider, Steve Smith - Friday, September 14, 2012
A new toggle shows up in Apple's iOS 6 that pertains ...
- Email Subscribers Not Fully Engaged WIth Marketing Programs
Online Media Daily, Gavin O'Malley - Thursday, September 13, 2012
A clear majority of new email subscribers are unengaged with email marketi ...
- Showrooming Is More About Confidence Than Comparison
Data and Targeting Insider, Steve Smith - Friday, September 7, 2012
A new consumer behavior has emerged, using smartphones in store aisles. B ...
- DoubleVerify Inks Deal With Compete, Works At Solving 'Ad Collision'
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 5, 2012
DoubleVerify will soon announce a deal that integrates its viewability measurement wi ...