- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- Brands Not Ready For Mobile Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 19, 2012
Internet and mobile data will drive ad targeting for Verizon Wireless, thou ...
- 'Journeying' Toward Cross-Channel, One-To-One Targeting
Data and Targeting Insider, Steve Smith - Friday, December 14, 2012
By marrying Polk's data for predicting auto buying intent at a granul ...
- Zettabytes Of Data Could Prompt Partnerships
Data and Targeting Insider, Laurie Sullivan - Thursday, December 13, 2012
Too many raw statistics overwhelm marketers -- but not enough means lo ...
- Havas Digital Moves To Data Attribution Strategy
Online Media Daily, Laurie Sullivan - Tuesday, December 11, 2012
Havas Digital is mapping out a strategy to support content attribution ...
- Big Data Means Big Opportunities For Email Marketers
Online Media Daily, David Goetzl - Tuesday, December 11, 2012
Big Data could become the holy grail of one-to-one marketing, getting t ...
- Targeting The App Habit? Avoid Mondays
Data and Targeting Insider, Steve Smith - Friday, December 7, 2012
Apps are rendering a unique data set for media and marketers. Th ...
- Grownups Want Marketers Out Of The Sandbox
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
A new study finds parents and adults disapprove of data-gathering techniques us ...
- What Brands Think About DMPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 5, 2012
Ad targeting, improving return on investment and centralizing data remain the t ...