- BlueKai Extends Platform To Mobile
Raw, Mark Walsh - Wednesday, September 26, 2012
BlueKai has extended its Data Activation System to the mobile realm, allowi ...
- eXelate Secures $12 Million To Harness Big Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
eXelate has secured $12 million in Series C funding led by n ...
- SapientNitro Enlarges Data Options, Adds Iota Team
Online Media Daily, Steve McClellan - Friday, September 21, 2012
Digital marketing and tech services firm SapientNitro is diving deeper into t ...
- It Takes More than Big Data To Target Customers
Online Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
- AddThis Button Brings Offline Data Online To Help Brands Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 19, 2012
That little AddThis button publishers affix to content that gives marketers sha ...
- iPhone's New OS Lets Users Opt-Out Of Ad Tracking -- We Think
Data and Targeting Insider, Steve Smith - Friday, September 14, 2012
A new toggle shows up in Apple's iOS 6 that pertains ...
- Email Subscribers Not Fully Engaged WIth Marketing Programs
Online Media Daily, Gavin O'Malley - Thursday, September 13, 2012
A clear majority of new email subscribers are unengaged with email marketi ...
- Showrooming Is More About Confidence Than Comparison
Data and Targeting Insider, Steve Smith - Friday, September 7, 2012
A new consumer behavior has emerged, using smartphones in store aisles. B ...
- DoubleVerify Inks Deal With Compete, Works At Solving 'Ad Collision'
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 5, 2012
DoubleVerify will soon announce a deal that integrates its viewability measurement wi ...
- Ex-Forrester Riley Opts Into AudienceScience As VP, Marketing
Online Media Daily, Laurie Sullivan - Friday, August 31, 2012
AudienceScience has appointed former Forrester Research analyst Emily Riley to vice preside ...
- Big, Big Data From Little Devices
Data and Targeting Insider, Steve Smith - Friday, August 24, 2012
The telecom industry is finally getting into the big, big data pi ...
- Privacy Expert Warns Of 'Database Of Ruin'
PolicyBlog, Wendy Davis - Friday, August 24, 2012
Ad industry representatives have long said that collecting data from anonymous W ...
- Political Values Create Brand Targeting Segments
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 22, 2012
Political values will become the next big audience targeting segment for bra ...
- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- Targeting Buyers, Not Users
Data and Targeting Insider, Steve Smith - Friday, August 17, 2012
App publishers for kids have a unique challenge: they have to se ...
- The End of Big Data
Online Media Daily, Scott Gillum - Thursday, August 16, 2012
With various Do Not Track features in place, the industry is movi ...
- Google Acquires Frommer, Ups Social's Influence On Search
Online Media Daily, Laurie Sullivan - Monday, August 13, 2012
Google will acquire the travel assets of publisher John Wiley & Son ...
- DMA Asks Congress Not To Restrict Data Brokers
PolicyBlog, Wendy Davis - Monday, August 13, 2012
When it comes to data brokers, Congress should "proceed with caution ...
- Will Nielsen's Cross-Platform Model Lead To Set-Top-Box TV Ad Targeting?
Data and Targeting Insider, Laurie Sullivan - Thursday, August 9, 2012
The advertising industry hasn't quite managed to target TV ads per househol ...
- Data Is Power? Obama App Makes Anyone A Political Bean Counter
Data and Targeting Insider, Steve Smith - Monday, August 6, 2012
The new Obama app is a great example of how putting da ...
- Never Mind Attachment To Social Media; What About The Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 1, 2012
Some 62% of adults say they're afraid of missing news or ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Content Is The New Creative
Data and Targeting Insider, Steve Smith - Friday, July 27, 2012
At the OMMA Display shows this week, I noted a general realizati ...
- Third-Party Cos. Can Sell Google Cloud Services
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Google has announced a partnership program that allows third-party companies to u ...
- Lead With The Data
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Do companies lead with data when planning campaigns? At the MediaPost OM ...
- Does Ad Industry Need Data Rating Service?
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Perhaps the industry needs a data ratings service to quantify numbers comi ...
- How Digital Influences TV
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderso ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, t ...
- Pew: Value Of 'Big Data' Debated
Online Media Daily, Mark Walsh - Friday, July 20, 2012
Madison Avenue has harnessed the power of Big Data to pinpoint t ...
- Forever Becoming: Paying Lip Service To Personalization
Data and Targeting Insider, Steve Smith - Friday, July 20, 2012
According to a new survey of marketers by eConsultancy, more companies a ...