- IBM Partners With BlueKai For Data Integration Into Tag Management
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Data company BlueKai announced an unusual partnership Tuesday with IBM that connec ...
- Back To Basics: MobiGirl Media's Simple, Transparent Tween-Targeting
Data and Targeting Insider, Steve Smith - Monday, April 29, 2013
Take a break from phony transparency, eye-glazing algorithms and twisted math. Mobigir ...
- eWayDirect Poll Results Raise Questions Over What "Real-Time Targeting" Means
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
eWayDirect polled nearly 350 Business to Consumer marketers, two-third of which sa ...
- Advertisers Grab Third-Party Data For Tablet Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, April 23, 2013
Advertisers prefer to use third-party online data along with first-party CRM da ...
- Ad Industry Blames Microsoft, Mozilla For Do-Not-Track Gridlock
PolicyBlog, Wendy Davis - Wednesday, April 24, 2013
Although 4 trillion do-not-track signals are sent by Firefox each month, almo ...
- Is 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing?
Data and Targeting Insider, Steve Smith - Friday, April 19, 2013
As more browsers put DNT flags and cookie blocks on by defaul ...
- Hyperlocal Political Ads Increase Target Accuracy Online
Online Media Daily, Laurie Sullivan - Thursday, April 11, 2013
An innovative process for manipulating data got engage:BDR, a Los Angeles bas ...
- Microsoft Building Cloud Data Services For Small To Midsize Retailers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 10, 2013
One important strategy few online retailers tap points to tying Web sear ...
- TiVo Adds Nielsen Data To Measurement System
MediaDailyNews, David Goetzl - Tuesday, April 9, 2013
TiVo's audience measurement unit TRA has a deal to begin using Niels ...
- Privacy: The Video Game
Data and Targeting Insider, Steve Smith - Friday, April 12, 2013
The Mumbai-based BMW Guggenheim Lab has gamified the topic of privacy ...
- Tag Manager Tealium Secures $15.6M
Raw, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- Tag Manager Tealium Secures $15.6M
Real-Time Daily, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...