- Reflecting On OMMA DDM: Data Big And Messy
Data and Targeting Insider, Steve Smith - Friday, May 31, 2013
A number of panelists at last week's OMMA DDM mocked marketers w ...
- AT&T U: STB Data Can Drive Ad Sales
MediaDailyNews, David Goetzl - Thursday, May 30, 2013
Jeff Weber, who heads content and advertising for AT&T U-verse, offered sever ...
- Time Equals Usage Data For Mobile Phones
Data and Targeting Insider, Laurie Sullivan - Thursday, May 30, 2013
I'm pretty sure on the weekend I average more than 58 minut ...
- Amazon Launches Single Login For Multipurpose Platforms
Online Media Daily, Laurie Sullivan - Wednesday, May 29, 2013
Amazon will allow its more than 200 million active customers to l ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new produ ...
- Reaching Consumers Between Schenectady And Beverly Hills
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Going by the personal information that consumers provide marketers, the vast majori ...
- Weather.com Develops Real-Time Data Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, May 17, 2013
Weather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- Beyond Firefox 22, A New Display Opportunity Awaits
Online Media Daily, Tim Mayer - Thursday, May 16, 2013
Coming this June, Firefox v. 22 will change its default behavior ...
- Twitter Acquires Data-Focused Companies For Real-Time Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 15, 2013
Twitter's focus continues to turn toward real-time marketing and the data th ...
- Resolution Media Develops Tech For Campaign Data, Targeting
Online Media Daily, Laurie Sullivan - Friday, May 10, 2013
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavi ...
- High-Risk Data Collection Seen Across Web Sites
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2013
A cross-industry study of Web data collection activity reveals the "significant" exte ...
- Hello, Stranger: Only 13% Of Companies Personalize Mobile Experiences
MoBlog, Steve Smith - Wednesday, May 8, 2013
This shouldn't be too hard to figure out. The most successful cross-scre ...
- The Relationship Between Behavior And Search
SearchBlog, Laurie Sullivan - Tuesday, May 7, 2013
Analyzing data and cross-channel segments can give search marketers deep insight in ...
- EBay To Share Data
Around the Net in Real-Time, Tyler Loechner - Monday, May 6, 2013
Ad Week reported today that "eBay will soon start sharing its us ...
- 'Always Above The Fold': Audio Joins The RTB Ranks
Data and Targeting Insider, Steve Smith - Monday, May 6, 2013
Audio RTB is here as one company slips biddable spots into t ...
- Real-Time With DataXu's Catanzaro On The Inaugural Consumer Index Report
RTBlog, Tyler Loechner - Monday, May 6, 2013
Programmatic marketing solutions provider DataXu today released its Consumer Index, a n ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interact ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to he ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to he ...