- PINCHme Encourages Consumers To Trade Personal Data For Free Stuff
Online Media Daily, Laurie Sullivan - Thursday, August 29, 2013
A startup named PINCHme has developed a way to collect personal da ...
- Tracking the Multiscreen Shopper
Data and Targeting Insider, Steve Smith - Monday, August 26, 2013
The omnichannel shopper is evolving about as quickly as both the technolo ...
- TagMan Claims Inaccuracies In Google's Analytics Platform
Online Media Daily, Laurie Sullivan - Friday, August 23, 2013
Tag management company TagMan has secured $5 million in funding from sever ...
- The (471%) Importance of Cross-Channel Data And Targeting
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
PointRoll, a Gannett company, recently created a retail outlook report. In t ...
- Acxiom Partners With 4Info For Mobile Retargeting And Attribution At Household Level
Mobile Marketing Daily, Steve Smith - Tuesday, August 13, 2013
Acxiom and 4Info say they can match a company's first-party CRM da ...
- V12 Group Automates Customer Acquisitions Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 7, 2013
V12 Group officially rolls out Launchpad Wednesday, a hosted platform that automat ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Creatives and media buyers with traditional backgrounds are facing career obstacles ...
- News360 Mobilizes Native Advertising With Personalized Content
Data and Targeting Insider, Steve Smith - Monday, August 5, 2013
News360 is using the same personalization algorithms and machine learning techniques th ...
- Geofencing: A New Generation of Mobile Check-Ins
Mobile Marketing Daily, Joe Gillespie - Monday, August 5, 2013
When combined with mobile-activated calls to action, a geofencing model can deliv ...