- Data Anxiety, 'Anemic' Carrier Support Lower NFC M-Payments Forecast
Data and Targeting Insider, Steve Smith - Monday, October 28, 2013
The holy grail of using mobile phones to close the data lo ...
- The Cookie Is Crumbling Under Multichannel's Weight
Real-Time Daily, Tyler Loechner - Monday, October 28, 2013
As more and more brands turn to multichannel marketing, new reports a ...
- Dunkin' Starts Rolling Out Enhanced Loyalty Program
Marketing Daily, Karlene Lukovitz - Friday, October 25, 2013
"We can target specific behaviors, and incentivize members to try new Dunki ...
- What The Data Say About The State Of The American Man
Engage:Men, Jamie Goin - Thursday, October 24, 2013
Smart marketers targeting a male demographic want (and need) accurate data ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on B ...
- Brands, Consumers Don't Agree On Value Of Marketing, But Consumers Connecting With Data-Driven Channels
Real-Time Daily, Tyler Loechner - Wednesday, October 23, 2013
A major disconnect exists between consumers and marketers in terms of h ...
- Mobile Is Different, (Duh) Smaller: But Size Has Many Implications
Data and Targeting Insider, Steve Smith - Tuesday, October 22, 2013
The most obvious difference between Web and device screens -- size ...
- Hewlett-Packard Enters Digital Analytics Space For Enterprise Market
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platform ...
- Auto Shopper Data Provider Dataium Partners With DMP eXelate
Real-Time Daily, Tyler Loechner - Thursday, October 17, 2013
Dataium, an automotive shopper data provider, and data management platform (DMP) eXela ...
- Late-Day Promotions Produce Better Online Conversion Rate
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 16, 2013
Timing is everything. Hitting the target means knowing the perfect time ...
- Mobile Carriers May Be The Quiet Giants Of Digital Data
Data and Targeting Insider, Steve Smith - Monday, October 14, 2013
Wireless carriers may finally wake up to their potential role in th ...
- BBB Warns Publishers To Comply With Privacy Rules
PolicyBlog, Wendy Davis - Monday, October 14, 2013
A "significant minority" of publishers don't follow self-regulatory rule requiring enhanced noti ...
- Simulmedia Guarantees TV Campaigns Using Purchase Data
MediaDailyNews, Wayne Friedman - Thursday, October 3, 2013
TV advertising-targeting company Simulmedia says it will be the first company ...
- Social Matures To Support Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 2, 2013
Aditive, which supplies social data, recently became a launch partner for Acxio ...