- Mobile Matures: Aims To Bring Its Behavioral Data Into the Mix
Data and Targeting Insider, Steve Smith - Monday, November 25, 2013
Mobile data represents a next level of behavioral detail for profiling user ...
- Xbox, Can You Hear Me Now?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 20, 2013
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xb ...
- Social Best For Reach, Exchanges For Cost, Report Shows
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its ...
- Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results
Online Media Daily, Laurie Sullivan - Thursday, November 14, 2013
Brand marketers have begun to realize there is a chasm between t ...
- Take-Off Time Becomes A New Marketing Opportunity
Data and Targeting Insider, Steve Smith - Monday, November 11, 2013
The new FAA regulations for using devices during take-offs and landings ope ...
- PNC Uses Humor In Video Campaign
Marketing Daily, Tanya Gazdik - Friday, November 8, 2013
PNC Bank has launched its first online-only, video-driven campaign. Another first f ...
- Syfy Takes Responsibility For Protecting Survey Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 6, 2013
During the past week, I've provided personal information like phone number a ...
- Marketers: Listen to the Data, Not your Gut
Real-Time Daily, Matthew Westover - Wednesday, November 6, 2013
The question of "art vs. science" in advertising has finally largely be ...