- Where Does Personalization End And Discrimination Begin?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
Does the more knowledge you collect about customers create the potential ...
- NSA Targets Android Apps For Spying
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2014
The National Security Administration (NSA) and its British counterpart pulls data fr ...
- Targeting Moods: Apple Proposes Next Generation Of Psycho-Physical-Behavioral Profiling
MoBlog, Steve Smith - Friday, January 24, 2014
In a new patent application Apple is proposing an ad and conte ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- Who Owns Your Data -- And Who Should?
Search & Performance Insider, Gord Hotchkiss - Thursday, January 23, 2014
Last week, I talked about a backlash to wearable technology. In h ...
- How BlueKai Will Help POPSUGAR Find Its Audience
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 22, 2014
BlueKai will announce Wednesday a business deal with digital media and commer ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. A ...
- Rimm-Kaufman Group Could Have Become A Havas Search Agency
MAD, Laurie Sullivan - Friday, January 17, 2014
Havas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior ...
- 'Buy Direct, Deliver Programmatically' Paying Off For Video Advertisers
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Combining programmatic technologies with traditional direct buying strategies is paying off f ...
- Obama Limits NSA Data Collection, Marketers Mull Changes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2014
President Obama Friday announced limits on the National Security Agency program th ...
- Consumers Say, Show Us The Personalized Value, We Will Show You Our Personal Data
Data and Targeting Insider, Steve Smith - Tuesday, January 14, 2014
A new IBM study shows considerable increases in the number of consume ...
- TagMan Releases Cookie-less Tracking Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
TagMan's plan to roll out cookie-less ad and conversion tracking technology cou ...
- The 2014 And 2016 Elections Will See Record Spending And Media Innovation
Mobile Marketing Daily, Dan Hodges - Thursday, January 9, 2014
The 2012 Obama election teams raised the bar in the use ...
- Putting The Unavoidables To Work
RTBlog, Tyler Loechner - Wednesday, January 8, 2014
It's always fascinating just how much unavoidable things like location and t ...
- Real-Time With Mark Lieberman, Viamedia's New CEO, On Data-Driven TV Ads
RTBlog, Tyler Loechner - Wednesday, January 8, 2014
Viamedia is expected to today announce the appointment of Mark Lieberman ...
- Targeting Taste: The Emerging Science Of Preference Profiling
Data and Targeting Insider, Steve Smith - Monday, January 6, 2014
Pandora is experimenting with ad targeting that uses some of the sa ...