- 'NYT' Leaked Innovation Report Points To Search Marketing, Social, Data Silo Challenges
SearchBlog, Laurie Sullivan - Thursday, May 29, 2014
"The New York Times" produces more than 300 URLs daily, but med ...
- Is Big Data Helping Or Hurting The Shopper Experience?
MAD, Steve McClellan - Tuesday, May 27, 2014
A new study from McCann suggests many consumers fear they're missing o ...
- FTC Says Web Sites Should Inform Consumers About Data Brokers, Allow Opt-Outs
Online Media Daily, Wendy Davis - Tuesday, May 27, 2014
The Federal Trade Commission is calling for new laws that would requi ...
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it h ...
- Facebook's 'Ask' Button Reassures Users To Release More Data
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
The new Facebook "ask" button is all about getting more data o ...
- FTC Cites Lack Of Transparency, Recommends Legislation
Data and Targeting Insider, Steve Smith - Tuesday, May 27, 2014
The FTC weighs in on data brokers, citing a lack of transparen ...
- IDG Enterprise Opens Up Inventory To 'Programmatic Direct' Trading
Real-Time Daily, Tyler Loechner - Friday, May 23, 2014
IDG Enterprise, a media company comprised of several tech-focused Web publishers, recent ...
- Leveraging Big Data To Improve TV Targeting Precision
Audience Buying Insider, Joe Abruzzo - Friday, May 23, 2014
Big data now represents the next step in improving television program selecti ...
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate a ...
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Data management platform (DMP) Lotame this week announced a partnership with DataXpan ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes ...
- Will U.S. Citizens Get The Chance To Edit Search Results?
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 14, 2014
Europeans may soon get the opportunity to request that Google, Bing a ...
- Marin Supports Google AdWords Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 14, 2014
Marin Software has begun to support Google AdWords Remarketing Lists for Sear ...
- Approaching Cross-Device Targeting As A Search Problem
Search & Performance Marketing Daily, Devin Guan - Friday, May 9, 2014
Advertising platforms are built to bring messages to the right people ...
- How Digital Footprints Are More Telling Than Big Data: 5 Tips
SearchBlog, Laurie Sullivan - Thursday, May 8, 2014
Getting personal with consumers online requires brands to know their existing a ...
- Demographic Data Is Dead: Get Action Through Live Data Instead
Email Insider, Neil Rosen - Wednesday, May 7, 2014
I'm going to start this column with a pronouncement: demographic data ...
- Facebook Changes Improve Privacy But Leave Marketers With Less Data, Forrester Says
Around the Net In MAD London, Sean Hargrave - Tuesday, May 6, 2014
Forrester has been analysing the anonymous login and granular data sharing announcemen ...
- Verizon's Data Use Crosses Boundary
Marketing Daily, Katrina Lerman - Monday, May 5, 2014
Are mobile devices - which feel like extensions of ourselves in ...
- Programmatic Helping Keep Cost Steady, Clicks Up For App Marketers
RTBlog, Tyler Loechner - Friday, May 2, 2014
According to mobile app marketing platform Fiksu, programmatic is helping app markete ...
- Film Fan Social Net MovieLaLa Woos Big Investors
Around the Net in Mobile, Gavin O'Malley - Thursday, May 1, 2014
Continuing to gain traction among investors, film fan social network MovieLaLa ...
- White House Warns 'Big Data' Can Lead To Discrimination
Online Media Daily, Wendy Davis - Thursday, May 1, 2014
Personalized ads and content can offer benefits to consumers, but also c ...