- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Automated Serendipity
Data and Targeting Insider, Steve Smith - Tuesday, July 29, 2014
StumbleUpon endures, and perhaps is so popular among the most savvy digit ...
- Facebook Sucks, But What's A Marketer To Do?
London Blog, Sean Hargrave - Friday, July 25, 2014
Forrester agrees that marketers are really annoyed at the way Facebook h ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Even DR Should Be Telling A Good Story
Data and Targeting Insider, Steve Smith - Tuesday, July 15, 2014
Bludgeoning consumers online with the same call to action surely has ...
- Mobile Dayparts Are A Function Of Time, Content And Circumstance
MoBlog, Steve Smith - Thursday, July 10, 2014
Physically connected to the very rhythms of our lives, mobile media daypar ...
- Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out ...
- MTV Launches Top 20 Music Videos Based on Social Data
The Social Graf, Erik Sass - Tuesday, July 8, 2014
While music videos played a major part in my childhood entertainment univer ...
- PointRoll Taps Vevo Exec As Sales Head
MediaDailyNews, Mark Walsh - Monday, July 7, 2014
Ad tech firm PointRoll has named digital sales veteran Hal Trencher, seni ...
- Audience Partners Voter-Targeted Patent Serves Ads Across Computers, Smartphones, Tablets, Addressable TVs
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 2, 2014
Voter file data now up for grabs in some political ad targeti ...
- Your Marketing Is More Of A Bother Than A Benefit To Millennials
Data and Targeting Insider, Steve Smith - Tuesday, July 1, 2014
Remarkably, the generation that purports to be so comfortable with technology a ...
- How To Find Your Future Patients In A Sea Of Consumers
Marketing: Health, Chris Neuner - Tuesday, July 1, 2014
Consumer targeting is about to have its day in the sun. L ...