- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
A survey released by Turn and Forbes Insight shows that almost three-quarte ...
- Twitter To Offer Postcode Targeting In Time For General Election
Around the Net In MAD London, Sean Hargrave - Wednesday, January 28, 2015
Twitter has announced that with the lead-up to the general election ...
- New FTC Report Calls For Privacy Laws, Urges Companies To Minimize Data Collection
Online Media Daily, Wendy Davis - Tuesday, January 27, 2015
The potential privacy risks posed by the "Internet of Things," or devic ...
- Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
Data and Targeting Insider, Steve Smith - Monday, January 26, 2015
Seems that Facebook's FBX exchange is no longer the golden opportunity ...
- Beacons & More Deals, Deployments & Announcements
MobileShopTalk, Chuck Martin - Wednesday, January 21, 2015
To say there is a lot happening in the world of beaco ...
- Women Will Buy Their Way To New Year's Resolution Success
Data and Targeting Insider, Laurie Sullivan - Thursday, January 15, 2015
More than half -- 59% -- of American women made New Year ...
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platfo ...
- Eyeview's New Dynamic Geo-Fencing Defines Neighborhoods, Big And Small, For Advertisers
Online Video Daily, P.J. Bednarski - Wednesday, January 14, 2015
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on t ...
- 75% Of APAC Marketers To Increase Data-Driven Spend In 2015
Real-Time Daily, Tyler Loechner - Monday, January 12, 2015
Three out of four advertisers in Asia-Pacific (APAC) plan to increase spe ...
- Does Twitter Predict TV Success?
Data and Targeting Insider, Steve Smith - Wednesday, January 14, 2015
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activi ...
- Dear Advertiser, What Is It Exactly You Want From Us?
London Blog, Sean Hargrave - Friday, January 9, 2015
Three in four campaigns are underperforming for two main reasons. Not on ...
- The Data DNA Behind The Person
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 7, 2015
Companies have more data than ever before, but as more connected devic ...
- On Finding the Hidden Beacon Network at CES
MobileShopTalk, Chuck Martin - Thursday, January 8, 2015
Two sets of beacons were at CES this year, one in ...
- Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Advertisers that have taken to data-driven marketing are nearly three times mo ...
- Data Management Remains Important For Marketers In 2015
Marketing Daily, Aaron Baar - Tuesday, January 6, 2015
"There's a [growing] number of marketing executives who are basing their performan ...
- Watching the Watchmen: Are Politicos Bullet-Proof On Privacy?
Data and Targeting Insider, Steve Smith - Monday, January 5, 2015
One of the largest piles of personal data profiles lives in politic ...